NBC Sports and Peacock Post Most-Watched “Sunday Night Football” Opener Since 2015





NBC Sports and Peacock Post Most-Watched “Sunday Night Football” Opener Since 2015, with More Than 25 Million Viewers for Buccaneers-Cowboys
The 25.1 million viewers tops last year’s opener by 35% (Bears-Rams, 18.6 million) and is the most watched Sunday night opener in seven years (Giants-Cowboys, 26.9 million, 9/13/15).
[via press release from NBC Sports]
NBC SPORTS AND PEACOCK POST MOST-WATCHED “SUNDAY NIGHT FOOTBALL” OPENER SINCE 2015, WITH MORE THAN 25 MILLION VIEWERS FOR BUCCANEERS-COWBOYS

Best Viewership in 6 Years for NBC Sports’ Two-Game NFL Kickoff Weekend Across NBC, Peacock and NFL Digital Properties

NBC NFL Kickoff Weekend Games are 2 Most-Watched Primetime Shows Since “Super Gold Sunday” in February on NBC and Peacock

Led by Peacock, Bills-Rams NFL Kickoff Game is Most-Streamed NBC NFL Game on Record, Excluding Super Bowl LVI

STAMFORD, Conn. – September 12, 2022 – NBC’s Sunday Night Football, primetime’s #1 show for an unprecedented 11 consecutive years, returned last night and continued to dominate the media landscape, registering a Total Audience Delivery (TAD) average of approximately 25.1 million viewers — the largest audience for NBC’s Sunday night opener since 2015.

The 25.1 million viewers, based on preliminary data, across NBC TV, Peacock, NBC Sports Digital, and NFL Digital platforms tops last year’s SNF opener by 35% (Bears-Rams, 18.6 million) and is the most watched Sunday night opener in seven years (Giants-Cowboys, 26.9 million, 9/13/15).

Coupled with last Thursday’s Buffalo Bills-Los Angeles Rams NFL Kickoff Game, NBC Sports posted its largest two-game NFL Kickoff Weekend audience since 2016 with a TAD average of 23.4 million viewers.

Among additional records and milestones:

· The Bills’ 31-10 victory over the Rams averaged a TAD of 21.7 million viewers – marking the fourth consecutive NFL Kickoff Game to top 21 million viewers.

· The two games rank as TV’s two most-watched primetime shows since NBC Sports’ historic “Super Gold Sunday” on February 13 with Super Bowl LVI followed by live Winter Olympics coverage.

· Led by Peacock, the Thursday night opener is the most-streamed NBC NFL game on record (excluding Super Bowl LVI). The game registered an Average Minute Audience of 1.74 million viewers across Peacock, NBC Sports Digital, and NFL Digital Properties.

· Last night’s game delivered an AMA of 1.65 million viewers – NBC Sports’ most-streamed Sunday night NFL game on record. Through two games, NBC Sports’ AMA of 1.7 million viewers is up 34% from last year.

· Last night’s game (8:23 p.m.-11:08 p.m. ET) registered a national TV household rating of 12.3/31 – up 28% from last year’s Sunday night opener (9.6/23).

· Viewership figures are based upon data from Nielsen (preliminary data for SNF) and Adobe Analytics. Official national data for NBC on Sunday will be available tomorrow.

TOP METERED MARKETS FOR BUCCANEERS-COWBOYS (based on 44 markets available):
1. Dallas 27.5/60
2. Tampa 21.7/50
3. San Antonio 20.2/45
4. Austin 18.5/48
5. Kansas City 16.2/36
6. Providence 15.9/38
7. Nashville 15.0/33
8. Memphis 14.9/31
9. Boston 14.3/36
10. Washington, DC 14.1/37

TOP METERED MARKETS FOR BILLS-RAMS (based on 56 markets):
1. Buffalo 45.2/76
2. New Orleans 19.4/35
3. Kansas City 17.0/39
4. Cincinnati 15.2/34
T5. Dayton 14.8/32
T5. Pittsburgh 14.8/33
T7. Nashville 13.9/31
T7. Cleveland 13.9/35
T7. Baltimore 13.9/34
10. Jacksonville 13.6/32

–SUNDAY NIGHT FOOTBALL–



Carrie Underwood Marks 10th Season Starring in Show Open for NBC’s “Sunday Night Football”





Carrie Underwood Marks 10th Season Starring in Show Open for NBC’s “Sunday Night Football,” Premiering Sunday, September 11
For the first time, the show open will highlight the game-day energy around each game as a dedicated film crew will capture the atmosphere leading up to kickoff including fans tailgating and prepping for the game, player arrivals, and scenes from the host city.
[via press release from NBC Sports]
CARRIE UNDERWOOD MARKS 10TH SEASON STARRING IN SHOW OPEN FOR NBC’S “SUNDAY NIGHT FOOTBALL,” PREMIERING SUNDAY, SEPTEMBER 11

Underwood Films New Show Open at Resorts World Las Vegas

For First Time, SNF Show Open to Capture Game-Day Energy with Scenes Filmed Prior to Kickoff

New Sunday Night Football Show Open Premieres on Sun., Sept. 11 Buccaneers-Cowboys SNF Opener on NBC and Peacock

STAMFORD, Conn. – August 15, 2022 – Multi-Platinum, 8-time GRAMMY(R) Award winner Carrie Underwood will star in the show open for NBC’s Sunday Night Football for the 10th consecutive season beginning in September on NBC and Peacock.

Underwood performed the show open – featuring an updated rendition of the now-iconic “Waiting All Day for Sunday Night” – from The Resorts World Theatre in Las Vegas, home of her ongoing residency, REFLECTION.

For the first time, the show open will highlight the game-day energy around each Sunday Night Football game as a dedicated film crew will capture the atmosphere leading up to kickoff including fans tailgating and prepping for the game, player arrivals, and scenes from the host city.

“Performing the show open for Sunday Night Football for 10 years has been such a joy and privilege for me,” said Underwood. “It’s always a fun day when we shoot the new open — our amazing creative team somehow manages to top themselves year after year.”

“We are thrilled to mark a decade working with Carrie and are excited to introduce game-day scenes from the host city and stadium into the show open,” said Tripp Dixon, creative director of the SNF show open for each of the past 10 years.

The show open for Sunday Night Football, primetime television’s No. 1 program for an unprecedented 11 consecutive years, will debut on Sunday, Sept. 11 on NBC and Peacock leading into Tom Brady and the Tampa Bay Buccaneers visiting Dak Prescott and the Dallas Cowboys.

NBC’S SUNDAY NIGHT FOOTBALL IS PRIMETIME TELEVISION’S NO. 1 SHOW FOR RECORD 11 CONSECUTIVE YEARS: NBC’s Sunday Night Football finished the 2021-22 TV season as primetime’s #1 TV show in all key metrics for an unprecedented 11th consecutive year – adding to its record for the most consecutive years atop the charts (since 1950), based on official live plus same day data provided by Nielsen. Sunday Night Football also ranked as the No. 1 show in the advertiser-coveted 18-49 demographic for the 12th consecutive TV season.

About Carrie Underwood: Carrie Underwood is a true multi-format, multi-media superstar, spanning achievements in music, television, film, and as a New York Times bestselling author and successful entrepreneur. She has sold more than 66 million records worldwide, recorded 28 #1 singles (14 of which she co-wrote), and has seven albums that are certified Platinum or Multi-Platinum by the RIAA, all while continuing to sell out arena tours across North America and the UK. All 10 of her albums (including nine studio albums and her 2014 Greatest Hits: Decade #1) – three of which she co-produced – have debuted in the Top 10 on the Billboard Top 200 chart for all genres, beginning with her first album, Some Hearts, which was released in 2005. She has won over 100 major awards including 8 GRAMMY(R) Awards, 16 ACM Awards including three for Entertainer of the Year (the first female in history to win twice and the only female ever to win three times), 25 CMT Music Awards (holding the record for the most award wins ever for the show), 7 CMA Awards, and 17 American Music Awards. She has also built a successful business portfolio inspired by her passion for health and wellness. She founded and created the fitness and lifestyle brand, CALIA by Carrie Underwood, and her first book, FIND YOUR PATH was an instant New York Times bestseller. She launched her fitness app, fit52, in 2020, and expanded her lifestyle portfolio with an equity partnership with BODYARMOR Sports Drink in 2021. She was the first artist to perform at the new Resorts World Theatre, where her ongoing REFLECTION: The Las Vegas Residency, began with sold-out runs in December 2021 and throughout Spring 2022, and will continue in 2023. Her new album, Denim & Rhinestones, which she co-produced with David Garcia, is out now, and the first single from the album, “Ghost Story” is climbing the charts. Carrie recently announced her 43-city U.S. arena tour, THE DENIM & RHINESTONES TOUR, kicking off October 15, with dates throughout Fall 2022 and Spring 2023.

2022 NBC SUNDAY NIGHT FOOTBALL SCHEDULE
Thurs. Sept. 8 NFL Kickoff Buffalo Bills at Los Angeles Rams
Sun. Sept. 11 Week 1 Tampa Bay Buccaneers at Dallas Cowboys
Sun. Sept. 18 Week 2 Chicago Bears at Green Bay Packers
Sun. Sept. 25 Week 3 San Francisco 49ers at Denver Broncos
Sun. Oct. 2 Week 4 Kansas City Chiefs at Tampa Bay Buccaneers
*Sun. Oct. 9 Week 5 Cincinnati Bengals at Baltimore Ravens
*Sun. Oct. 16 Week 6 Dallas Cowboys at Philadelphia Eagles
*Sun. Oct. 23 Week 7 Pittsburgh Steelers at Miami Dolphins
*Sun. Oct. 30 Week 8 Green Bay Packers at Buffalo Bills
*Sun. Nov. 6 Week 9 Tennessee Titans at Kansas City Chiefs
*Sun. Nov. 13 Week 10 Los Angeles Chargers at San Francisco 49ers
*Sun. Nov. 20 Week 11 Cincinnati Bengals at Pittsburgh Steelers
**Thurs. Nov. 24 Week 12 New England Patriots at Minnesota Vikings
*Sun. Nov. 27 Week 12 Green Bay Packers at Philadelphia Eagles
*Sun. Dec. 4 Week 13 Indianapolis Colts at Dallas Cowboys
*Sun. Dec. 11 Week 14 Kansas City Chiefs at Denver Broncos
*Sun. Dec. 18 Week 15 New England Patriots at Las Vegas Raiders
Sun. Dec. 25 Week 16 Tampa Bay Buccaneers at Arizona Cardinals
*Sun. Jan. 1 Week 17 Los Angeles Rams at Los Angeles Chargers
*Sun. Jan. 8 Week 18 TBD
*Flex Week
** Thanksgiving Night Game

-NBC SPORTS-



NBC’s “Sunday Night Football” Finishes TV Season as Primetime’s No. 1 Show





NBC’s “Sunday Night Football” Finishes TV Season as Primetime’s No. 1 Show for Record 11th Consecutive Year
The latest season posted a Total Audience Delivery average of 19.3 million viewers in 2021, according to official live plus same day data released by Nielsen, and digital data from Adobe Analytics.
[via press release from NBC Sports]
NBC’S “SUNDAY NIGHT FOOTBALL” FINISHES TV SEASON AS PRIMETIME’S NO. 1 SHOW FOR RECORD 11TH CONSECUTIVE YEAR

SNF No. 1 in Primetime in Viewership & HH Rating as TV Season Ends Tonight

Boosted by First Season with All Games on Peacock, NBC Sports Digital Sets SNF Streaming Record for Average Minute Audience

SNF Finishes TV Season as #1 Show Among Adults 18-49 For 12th Consecutive Year

For First Time, SNF More Than Doubles Viewership of Top Scripted Show

STAMFORD, Conn. – May 25, 2022 – With the 2021-22 TV season wrapping up tonight, NBC’s Sunday Night Football finishes as primetime’s #1 TV show in all key metrics for an unprecedented 11th consecutive year – adding to its record for the most consecutive years atop the charts (since 1950), based on official live plus same day data provided by Nielsen. Sunday Night Football also ranked as the No. 1 show in the advertiser-coveted 18-49 demographic for the 12th consecutive TV season.

NBC Sunday Night Football posted a Total Audience Delivery average of 19.3 million viewers in 2021, according to official live plus same day data released by Nielsen, and digital data from Adobe Analytics.

“We are extremely proud to finish an 11th consecutive season as primetime television’s No. 1 show, in addition to presenting our first full season on Peacock, which helped us to an SNF streaming record. We look forward continuing that legacy of excellence as we kick off another eagerly-anticipated Sunday Night Football schedule beginning in September,” said Pete Bevacqua, Chairman, NBC Sports.

Most Consecutive Years, #1 Ranked Show in Primetime, Since 1950

11 years in a row – Sunday Night Football (2011-12 through 2021-22)

6 years in a row – American Idol (2005-06 through 2010-11)

5 years in a row – The Cosby Show (1985-86 through 1989-90)… tied Cheers in ’89-90

5 years in a row – All in the Family (1971-72 through 1975-76)

4 years in a row – Gunsmoke (1957-58 through 1960-61)

SNF VIEWERSHP MORE THAN DOUBLES TOP SCRIPTED SHOW – FOR FIRST TIME EVER

For the first time ever, Sunday Night Football (18.5 million TV viewers) more than doubled the viewership of television’s most-watched scripted show (Yellowstone, 8.9 million across multiple networks), up from a 75% advantage over last season’s top scripted show (NCIS), a 72% edge in 2019-20, and a 45% lead in 2018-19.

In addition, with an average 9.9/23 household rating, SNF topped Yellowstone by +104% — up from a 60% edge in 2020-21, a 57% advantage in 2019-20, and a 38% lead in 2018-19.

BOOSTED BY FIRST SEASON WITH ALL GAMES LIVE STREAMED ON PEACOCK, SNF SETS STREAMING RECORD

With Peacock live streaming all NBC NFL games for the first time in 2021, NBC Sports Digital hit another viewership milestone for Sunday Night Football, with a record Average Minute Audience of 843,000 viewers across Peacock, NBCSports.com, the NBC Sports app, NFL Digital platforms, and Yahoo Sports mobile properties.

SUNDAY NIGHT FOOTBALL IS AGAIN HOME TO BEST & BRIGHTEST IN 2022 ON NBC & PEACOCK

With a new announce team of Mike Tirico, Cris Collinsworth, and Melissa Stark, Sunday Night Football is the home to the best and the brightest in 2022.

This season’s SNF schedule is jam-packed with the league’s star signal callers: 15 regular-season games in the SNF package feature at least one quarterback to start in a Super Bowl.

It all begins on Thurs., Sept. 8, with Matthew Stafford and the Rams raising their Super Bowl banner at SoFi Stadium before hosting Josh Allen and the Buffalo Bills in NFL Kickoff 2022… includes Tom Brady and Patrick Mahomes facing off for the sixth time (Week 4), storied rivalries (Bears-Packers on Sept. 18, Cowboys-Eagles on Oct. 16), three holiday games, and the pressure-packed season finale in Week 18. Then it’s on to the postseason, where NBC Sports will showcase three games across the first two weekends of the NFL Playoffs.

For a look at the full season schedule on NBC and Peacock, click here.

–SUNDAY NIGHT FOOTBALL–