For the 2021-2022 Season, ‘Good Morning America’ Ranks As America’s No. 1 Morning News Show in Total Viewers for the 10th Year in a Row, Delivering Largest Lead Over NBC’s ‘Today’ in 7 Years
**Ratings Report for ABC News’ “Good Morning America”
For the 2021-2022 Season, Third Quarter and Week of Sept. 12, 2022
For the 2021-2022 Season, ‘Good Morning America’ Ranks As America’s No. 1 Morning News Show in Total Viewers for the 10th Year in a Row, Delivering Largest Lead Over NBC’s ‘Today’ in 7 Years
‘GMA’ Slashes Its Season Margin With ‘Today’ in Adults 25-54 by More Than Half to Its Closest Performance in 7 Years
‘GMA’ Ranks No. 1 for 18 Weeks of the 2021-2022 Season Among Adults 25-54, Leading in 16 of the Final 20 Weeks of the Season — the Highest Number of No. 1 Finishes During a Season in 7 Years
‘GMA’ Scores Its First Across-the-Board Victory During a 3rd Quarter for the First Time in 28 Years
‘GMA’ Increases Its Total Viewer Advantage Over ‘Today’ Versus the Year-ago Quarter to Post Its Largest 3rd Quarter Lead in 7 Years
2021-2022 Season:
For the 2021-2022 season, “Good Morning America” (3.253 million) ranked as America’s No. 1 morning newscast in Total Viewers for the 10th year in a row, more than doubling its lead over NBC’s “Today” (3.018 million) versus last season (+124% – 235,000 vs. 105,000) to its largest in 7 years — since the 2014-2015 season.
In addition, “GMA” slashed its season margin with “Today” in Adults 25-54 by more than half (-63% – 31,000 vs. 84,000) to its closest performance in 7 years — since the 2014-2015 season.
During the 2021-2022 season, “GMA” featured a variety of exclusive interviews and engaging series focusing on small businesses and communities across the country, such as the “United States of Burgers” and the continuation of the “Rise and Shine Tour.” Major interviews throughout the season included co-anchor George Stephanopoulos’ exclusive interview with actor Alec Baldwin following the tragedy on the set of “Rust” and co-anchor Robin Roberts’ exclusive one-on-one interview with Ukraine’s first lady, Olena Zelenska. Co-anchor Michael Strahan traveled to Iceland, where he came face to face with local wildlife and highlighted the effects of climate change on the country as part of the “Extraordinary Earth” series and outer space. In June, the “GMA” partnered with BBC Studios to bring exclusive coverage in the United States of Queen Elizabeth II’s Platinum Jubilee.
During the 2021-2022 season, “GMA” ranked No. 1 in 18 weeks, including leading in 16 of the final 20 weeks of the season. At 18 weeks, this represents the highest number of No. 1 finishes during a course of a season in 7 years – since the 2014-2015 season.
“GMA” (3.253 million, 771,000 and 523,000, respectively) beat “CBS Mornings” (2.456 million, 526,000 and 364,000, respectively) in Total Viewers (+797,000), Adults 25-54 (+245,000) and Adults 18-49 (+159,000) during the season.
Week of Sept. 12, 2022:
“Good Morning America” ranked as America’s No. 1 morning newscast in Total Viewers (2.991 million) for the week of Sept. 12, 2022, based on Live + Same Day Data from Nielsen Media Research. “GMA” outdelivered “Today” (2.801 million) by 190,000.
“GMA” ran neck-and-neck with “Today” for the week in Adults 25-54 as only 1,000 news demo viewers separated the two programs (718,000 vs. 719,000).
“GMA” was up over the previous week in Adults 25-54 (+1% – 718,000 vs. 710,000), standing as the only morning newscast to grow in the key Adult news demo.
“GMA” cut its margins with “Today” week to week in Adults 25-54 (-98% – 1,000 vs. 42,000) and Adults 18-49 (-17% – 25,000 vs. 30,000).
“GMA” slashed its year-to-year margins with “Today” in Adults 25-54 (-97% – 1,000 vs. 34,000) and Adults 18-49 (-59% – 25,000 vs. 61,000).
During the week, “GMA” (2.991 million, 718,000 and 485,000, respectively) defeated “CBS Mornings” (2.406 million, 519,000 and 336,000, respectively) in Total Viewers (+585,000), Adults 25-54 (+199,000) and Adults 18-49 (+149,000).
NOTE: On Wednesday (9/14/22), “Good Morning America” was retitled to “GMA-ABC,” “CBS Mornings” was retitled to “CBS Morn,” and “Today” was retitled to “Today-TS” due to live coverage of a special report on Queen Elizabeth. The retitled telecasts are excluded from the week and season averages. The weekly averages for all three programs are based on four days (Monday-Tuesday and Thursday-Friday).
3rd Quarter 2022:
ABC News’ “Good Morning America” won the 3rd Quarter 2022 in Total Viewers (3.001 million), Adults 25-54 (675,000) and Adults 18-49 (675,000), based on Most Current Data from Nielsen Media Research. “GMA” scored an across-the-board victory during a quarter for the first time in nearly 10 years and the first time in 28 years during a 3rd quarter — since 4Q12 and 3Q94.
In Total Viewers, “GMA” won the 3rd quarter for the 5th consecutive year and for the 10th time in the last 11 years — since 3Q12, only finishing behind “Today” during its 2016 Summer Olympics-fueled 3Q16. Overall, “GMA” has won 39 of the last 41 quarters, including the last 18.
“GMA” increased its Total Viewer advantage over “Today” versus the year-ago quarter (+1150% – 300,000 vs. 24,000 for 3Q21) to post its largest 3rd quarter lead in 7 years — since 3Q15.
“GMA” (3.001 million, 675,000 and 463,000, respectively) outperformed “CBS Mornings” (2.316 million, 486,000 and 309,000, respectively) during 3Q22 by 685,000 Total Viewers, by 189,000 Adults 25-54 and by 154,000 Adults 18-49.
Emmy® Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. EDT) on ABC. Simone Swink is the executive producer.
MORNING NEWS (2021-2022 Season):
TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 3,253,000 0.6/11; 771,000 0.4/10; 523,000 2.3/13
TODAY 3,018,000 0.7/12; 802,000 0.4/11; 571,000 2.1/12
CBS MORNINGS 2,456,000 0.4/ 8; 526,000 0.3/ 7; 364,000 1.7/10
MORNING NEWS (Week of Sept. 12, 2022):
TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 2,991,000 0.6/11; 718,000 0.4/10; 485,000 2.1/13
TODAY 2,801,000 0.6/11; 719,000 0.4/11; 510,000 1.9/12
CBS MORNINGS 2,406,000 0.4/ 8; 519,000 0.3/ 7; 336,000 1.7/10
MORNING NEWS (3rd Quarter 2022):
TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 3,001,000 0.6/11; 675,000 0.4/11; 463,000 2.1/13
TODAY 2,701,000 0.5/11; 656,000 0.4/11; 458,000 1.9/12
CBS MORNINGS 2,316,000 0.4/ 8; 486,000 0.2/ 7; 309,000 1.6/10
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD Current Week (w/o 9/12/22), Previous Week (w/o 9/5/22) and Year-Ago Week (w/o 9/13/21). Most Current: 2021 -2022 Season (9/20/21 – 9/18/22) and 2020 -2021 Season (9/21/20 – 9/19/21). L+7/Most Current – 3Q22: 6/27 – 9/18/22,.2Q22: 3/28 – 6/26/22. 3Q21: 6/28 – 9/19/21. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.
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