Roku Unveils “Roku Originals” Brand, Bringing Bold, Fresh Entertainment to The Roku Channel





Roku Unveils “Roku Originals” Brand, Bringing Bold, Fresh Entertainment to The Roku Channel
Content from the Quibi acquisition in January will be re-branded as “Roku Originals” and will be launched on The Roku Channel.
[via press release from Roku]
Roku Unveils “Roku Originals” Brand, Bringing Bold, Fresh Entertainment to The Roku Channel

Content from Quibi Acquisition to be Re-Branded as Roku(R) Originals and Will Be Available to Stream Exclusively for Free Soon

SAN JOSE, Calif. – Apr. 21, 2021 – Roku, Inc. (NASDAQ: ROKU) today announced that the content from the Quibi acquisition in January will be re-branded as “Roku Originals” and will be launched on The Roku Channel. “Roku Originals” will also be the brand name for future original programming for The Roku Channel, the home of free, ad-supported entertainment on the Roku platform, for viewers in the U.S., the U.K. and Canada. Additional details on the launch of Roku Originals will be shared in May.

From award-winning scripted entertainment and engaging documentaries, to new breakout unscripted series, Roku Originals will give viewers free access to bold, fresh entertainment from the biggest names in Hollywood. Viewers can enjoy relevant, diverse entertainment that is accessible to everyone, everywhere The Roku Channel is available.

More than 75 Roku Originals, including a dozen unreleased series, will debut for the first time on The Roku Channel this year. The addition of Roku Originals comes at a time of incredible growth for The Roku Channel, which reached U.S. households with an estimated 63 million people in Q4 2020, up more than 100% year-over-year.

“Every day, millions of viewers turn to The Roku Channel to find quality programming they love,” said Sweta Patel, Vice President of Engagement Growth Marketing, at Roku. “We’re thrilled to introduce this award-winning and diverse portfolio of entertainment under the Roku Originals brand – it’s relevant, fun and thought-provoking TV that has something for everyone from the best talent in Hollywood, including Anna Kendrick, Chrissy Teigen, Lena Waithe, Idris Elba, Kevin Hart, and Liam Hemsworth. The Roku Channel is the place for incredible, free programming and we are excited to bring this premium content to the biggest screen in the home.”

Roku Originals will join The Roku Channel’s diverse lineup of more than 40,000 free movies and programs and 165+ free live linear television channels. The Roku Channel licenses and distributes content from more than 175 partners. In addition to Roku devices, The Roku Channel is available on Web, iOS and Android devices, Amazon Fire TV and select Samsung TVs and can be accessed internationally in the U.S., Canada and the U.K.

For more information, visit https://therokuchannel.roku.com.

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV(TM) models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the content, benefits, features, timing and availability of Roku Originals on The Roku Channel; and the features, benefits, growth and reach of The Roku Channel and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2020. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.



Roku Acquires “This Old House,” America’s No. 1 TV Home Improvement Program





Roku Acquires “This Old House,” America’s No. 1 TV Home Improvement Program
Past seasons of “This Old House” and “Ask This Old House” are already available for free on The Roku Channel through both linear and on demand programming.
[via press release from Roku]
Roku Acquires “This Old House,” America’s No. 1 TV Home Improvement Program

Acquisition of Business Includes 1,500+ Episode Library, Production Studio, Two Ongoing Series of Top-Rated Original Programming, and Related Digital Assets to Support The Roku Channel’s Growing AVOD Service

SAN JOSE, Calif. — Roku, Inc. (NASDAQ: ROKU) announced today that it has acquired the “This Old House” business, inclusive of its global distribution rights and all of its subsidiary brands, including the “This Old House” and “Ask This Old House” TV programs, the show libraries, all digital assets, and the television production studio. “This Old House” and “Ask This Old House” were the two top-rated home improvement programs in the U.S. in 2020, according to Nielsen data, and have earned a total of 19 Emmy Awards and 102 nominations. Past seasons of “This Old House” and “Ask This Old House” are already available for free on The Roku Channel through both linear and on demand programming. Current seasons (“This Old House”: Season 42 and “Ask This Old House”: Season 19) are available for free on The Roku Channel as on demand episodes after they air on local PBS stations.

“As the top-rated home improvement programs in America, ‘This Old House’ has the broad appeal that is perfectly suited to support The Roku Channel’s ad-supported growth strategy,” said Rob Holmes, VP of Programming, Roku. “‘This Old House created the television home improvement genre and is beloved by millions of fans. We are thrilled to welcome this incredible team, and we could not be more excited to help grow the brand for an entire new generation of home improvement enthusiasts.”

“The passion of the craftspeople on ‘This Old House’ is matched only by its viewers, and we take great pride that over the past four decades we have helped them improve their most valuable asset – their home,” said Dan Suratt, CEO, This Old House Ventures. “Roku is not only the No. 1 TV streaming platform in America, it also represents the future of TV, and we could not think of a better home for This Old House to grow and to continue its leadership position in the home improvement genre.”

“This Old House” marked its 40th Anniversary in 2019 and has continued to experience strong growth as it has diversified its distribution and digital properties. Early movers on free, ad-supported platforms, “This Old House” and “Ask This Old House” connect with audiences across broadcast, cable and multiple streaming services, as well as digital and social channels like YouTube, Twitter, and Instagram, indicating the ongoing and diverse affinity for this storied brand. This broad distribution enables fans to find the authoritative voice in home improvement on their platform of choice, and makes the shows an ideal partner for leading national brands seeking to reach the attractive home improvement consumer segment. Roku plans to continue to provide audiences with access to this great content in a variety of ways, and will build on the legacy of the “This Old House” brand by expanding both the production and distribution of these trusted shows.

This announcement follows a year of robust growth for The Roku Channel, which more than doubled streaming hours and audience, reaching homes with an estimated 63 million people in the fourth quarter of 2020. This continued growing scale has enabled more creative and expansive sourcing strategies for cost-effective content that is well-suited to an AVOD (advertising-supported video on demand) business model. The acquisition of “This Old House” complements The Roku Channel’s primary content strategy of more than 175 licensing and distribution agreements.

Roku’s Rob Holmes concluded, “We believe that the types of incremental content investments we have been making are commensurate with the scale and growth trajectory of The Roku Channel. While TV subscription services require exclusive content on an ongoing basis, we believe that ad-supported models like The Roku Channel thrive with content that is broadly distributed across multiple platforms and services. Furthermore, the more relevant the content becomes for a larger audience, the more appealing it is to advertising partners.”

Roku acquired TOH Intermediate Holdings, LLC, which owns the “This Old House” business, from TZP Group. The executive team of “This Old House” will join Roku, including CEO Dan Suratt, and the team behind the shows will continue creating the content that fans love. Financial terms of the acquisition were not disclosed.

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV(TM) models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the benefits of Roku’s acquisition of the This Old House business, including the fit of the business within The Roku Channel’s ad-supported growth strategy; the content, benefits, features, timing, availability, and manner of distribution of the This Old House and Ask This Old House programs and related content library on The Roku Channel and other platforms; the growth and production of such programs; the growth of the This Old House brand and its appeal to advertisers; the ability of ad-supported content to succeed with broad distribution; the future of TV consumption; and the features, benefits and reach of The Roku Channel and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2020. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

“America’s No. 1 TV streaming platform” is based on hours streamed according to Kantar, November 2020.

“This Old House” Nielsen data based on P2+ average total audience for L+7 for All Telecasts in the Home Improvement Genre that had 10 or more telecasts during the 2020 calendar year.

Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.



“Cypher” Premieres on The Roku Channel on March 19





“Cypher” Premieres on The Roku Channel on March 19
The show features seven one-hour episodes and will be available to viewers of The Roku Channel for free.
[via press release from Roku]
“CYPHER” Premieres on The Roku Channel on March 19

Roku has exclusive rights to new action/drama series in the U.S. and Canada

SAN JOSE, Calif.- Mar. 11, 2021 – Roku, Inc. (NASDAQ: ROKU) today announced a new scripted series, CYPHER, will premiere exclusively on The Roku Channel on March 19. CYPHER will be available for the first time to viewers in the U.S. and Canada. The show features seven one-hour episodes and will be available to viewers of The Roku Channel for free.

CYPHER puts viewers in the passenger seat alongside top FBI cryptanalyst, Will Scott (Martin Dingle Wall, Home & Away, COPS L.A.C.), who is enlisted to crack a coded document, which is revealed to be a hit list. Will soon finds himself in the crosshairs of the bad guys who want their list back. He must navigate the murky waters of loyalty and betrayal amongst an underground ring of hackers, hit men and FBI agents – all as the clock ticks in pursuit of the latest targets.

“Roku is a pioneer in TV streaming with millions of engaged users,” said executive producer and showrunner Zeus Zamani, continuing that “The Roku Channel is a premiere destination for streaming entertainment because of the scale and diversity of its audience.” Producer Justin Jones adds, “We are absolutely thrilled that viewers in the U.S. and Canada will get to see CYPHER for the first time on The Roku Channel.”

As the home for both free and premium entertainment on the Roku(R) platform, The Roku Channel delivers thousands of titles, including free movies and TV episodes. In Q4 2020, usage of The Roku Channel grew nearly twice as fast as the overall platform and reached U.S. households with an estimated 63 million people, up more than 100% year-over-year.

“As The Roku Channel continues to grow, we’re constantly looking for ways to elevate the streaming experience for our viewers and get them to great entertainment easily and for free,” said Sweta Patel, Vice President of Engagement Growth Marketing, at Roku. “Because of The Roku Channel’s incredible reach, CYPHER has the ability to be streamed by millions of engaged viewers. We are excited to license this content exclusively for our U.S. and Canadian audiences and premiere it on The Roku Channel.”

CYPHER, produced by Aroma Studios & United Bros., stars Martin Dingle Wall as skilled cryptanalyst Will Scott, Jaclyn Hales (Mosaic, Christmas Eve) as Claire, a mysterious woman who offers to protect and help Will, Mary Helen Schmidt (She is Mine) as Will’s ex-wife Leah, Lauren Gravitt as Will’s daughter, Brian Krause (Charmed) as the FBI’s head of the case Robert, John Reardon (Hudson & Rex) as Antoine, Eve Mauro (Age of the Living Dead, Dystopia) as respected FBI agent Reese, and John J. Jordan as Andre, Reese’s partner. The series was created and directed by Majdi Smiri with Tamer Mortada, Walid Sabry, Steve Chicorel, & Kelly Mi Li also serving as executive producers.

The Roku Channel’s diverse lineup features more than 40,000 free movies and programs and 165+ free live linear television channels. In addition to the Roku platform, The Roku Channel is also available on Web, iOS and Android devices, Amazon Fire TV and select Samsung TVs and can be accessed internationally in the U.S., Canada and the U.K.

For more information, visit https://therokuchannel.roku.com.

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV(TM) models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the content, benefits, features and availability of CYPHER on The Roku Channel; and the features, benefits, growth and reach of The Roku Channel and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2020. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.