MTV Sets Premiere Date for “Jersey Shore Family Vacation”





MTV Sets Premiere Date for “Jersey Shore Family Vacation”
Following an explosive season-three finale, which was the highest-rated episode since 2018, the pop-culture phenomenon returns for season four to make “Jerztory” as the world looks a little different and social distancing is the new rule.
[via press release from MTV]
MTV sets premiere date for “Jersey Shore Family Vacation”

“Jerzdays” to make an epic return for the holidays on Thursday, November 19th at 8PM ET/PT with back-to-back episodes

NEW YORK, NY – (October 15, 2020) – MTV today announced that its powerhouse series “Jersey Shore Family Vacation” is set to return this holiday season with back-to-back episodes on Thursday, November 19th at 8PM ET/PT. Following an explosive season-three finale, which was the highest-rated episode since 2018, the pop-culture phenomenon returns for season four to make “Jerztory” as the world looks a little different and social distancing is the new rule.

For the first time ever, it’s “Jersey Shore ‘Bring the Family’ Vacation” as our favorite roommates take over an entire resort living their best lives in their own “Shore” bubble.

With more than 10 years of ups and downs and humor and heart, the cast has always made it out on the other side stronger than ever — until now. Angelina’s wedding and the speech heard around the world left the family fractured, leaving the boys with only one option — make the family whole again. So, DJ Pauly D takes over a resort and with the help of Mike “The Situation,” Vinny and Ronnie, they hatch a plan to reunite the girls, invite the extended family to distract them from the drama, and hope for the best. It seemed like a good idea at the time, but with this group you never know what will happen.

Leading up to the highly-anticipated season four premiere, MTV will air “Jersey Shore Family Vacation” season three recap specials on Thursday, November 5th and Thursday, November 12th at 8PM ET/PT.

“Jersey Shore Family Vacation” features housemates Deena Nicole Cortese, Paul “Pauly D” Delvecchio, Jenni “JWOWW” Farley, Vinny Guadagnino, Ronnie Ortiz-Magro, Angelina Pivarnick, and Mike “The Situation” Sorrentino. “Jersey Shore,” which first premiered in 2009 and returned in 2018 to record ratings, is an MTV worldwide phenomenon that features such hits as “Floribama Shore,” “Geordie Shore” (UK), “Gandia Shore” (Spain), “Warsaw Shore” (Poland), “Acapulco Shore” (Mexico) and “Super Shore.”

For more information and exclusive content, follow @JerseyShore on Facebook, Instagram, Twitter, TikTok and YouTube. Use #JSFamilyVacation to join the conversation.

“Jersey Shore Family Vacation” is produced by MTV, SallyAnn Salsano and 495 Productions.

About MTV:

MTV is the leading global youth media brand across every platform with operations that span cable and mobile networks, live events, theatrical films and MTV Studios, a unit focused on developing series for SVOD and linear distribution partners.

About 495 Productions:

SallyAnn Salsano is the Founder, CEO, Executive Producer and creative force behind the Daytime and Primetime Emmy nominated 495 Productions team. Boasting the highest-rated shows for both MTV and CMT with “Jersey Shore” and “Party Down South,” along with the record-breaking “Martha & Snoop’s Potluck Dinner Party” on VH1, 495 Productions has cemented their place in pop-culture history. Some additional shows on 495 Productions versatile roster include: “The Untitled Action Bronson Show” (Viceland),”The Real” daytime talk show (syndicated), “Blue Collar Millionaires” (CNBC),”Nashville Star” (NBC),”Taboo USA” (National Geographic Channel), “Design Star” (HGTV), “A Shot At Love” (MTV), “Tool Academy” (VH1), and many others.

###

Source: Nielsen, L3/P18-34 data; based on 000s.



Miley Cyrus Set to Go Unplugged in MTV’s Global Music Special





Miley Cyrus Set to Go Unplugged in MTV’s Global Music Special MTV Unplugged Presents “Miley Cyrus Backyard Sessions”
Reimagining the beloved music series from her Los Angeles backyard, Cyrus will take the stage to perform an original cover of “Gimme More” by Britney spears, as well as covers of songs by Pearl Jam, The Cardigans and more.
[via press release from MTV]
Miley Cyrus set to go Unplugged in MTV’s global music special MTV Unplugged Presents “Miley Cyrus Backyard Sessions”

Building off Unplugged’s legacy of connecting artists with fans through intimate performances, the worldwide event will premiere on Friday, October 16th exclusively on MTV

New York, NY (October 5, 2020) – MTV today announced that pop superstar Miley Cyrus is set to perform in a special edition of its trailblazing and award-winning MTV Unplugged franchise, MTV Unplugged Presents “Miley Cyrus Backyard Sessions.” The global music event returns with a fresh reinvention on Friday, October 16th at 7PM ET exclusively on MTV in the US, and will roll out internationally starting October 16th and continue throughout the weekend.

Reimagining the beloved music series from her Los Angeles backyard, Cyrus will take the stage to perform an original cover of “Gimme More” by Britney spears, as well as covers of songs by Pearl Jam, The Cardigans and more. Fans will have front-row seats as Cyrus performs stripped-down and acoustic sets of her career-defining hits and latest single “Midnight Sky,” which debuted at #1 on iTunes in 41 countries with the accompanying self-directed video amassing over 65 million views.

Since its debut in 1989, MTV Unplugged has featured unforgettable performances from artists, including: Jay-Z, Nirvana, Mariah Carey, Bob Dylan, Bon Jovi, Lauryn Hill, Bruce Springsteen, Adele, Pearl Jam, Maroon 5, Shawn Mendes, Lil Wayne and many more. This spring, MTV launched “MTV Unplugged at Home,” to coincide with the launch of #AloneTogether, a global talent and social media-driven campaign to educate young people on the importance of social distancing in order to flatten the curve of the coronavirus.

Cyrus is a long-time MTV fixture and storied performer, serving as “VMAs” host in 2015 and treating viewers to many unforgettable moments and performances throughout the years. She last appeared in 2020 for a powerful performance of “Midnight Sky,” and took the stage for her debut performance of “Slide Away” in 2019. Additionally, in 2014 the Grammy-nominated singer appeared alongside Madonna in “Miley Cyrus: MTV Unplugged.”

Cyrus is one of the most influential artists in pop culture with about 113 million Instagram followers. She has five #1 albums including her 2013 Grammy-nominated album Bangerz, that is also certified 3x platinum in the U.S. In addition, she has had an impressive five sold-out world tours throughout her career. In 2015 she released her free, 23-track surprise experimental album, Miley Cyrus and Her Dead Petz, co-produced by Wayne Coyne and other Flaming Lips members. Her sixth album, Younger Now, which was released in 2017, exceeded 2.2 billion streams worldwide. In addition to her success in music, performing and touring around the world and over a decade of experience in television, Cyrus founded the non-profit organization The Happy Hippie Foundation to rally young people to fight injustice. Since launching, the foundation has provided direct support to thousands of homeless and LGBTQ youth across the country. Cyrus also helped launch the Malibu Foundation to support the community of Malibu and its neighbors as they work to rebuild after the Woolsey Fire.

For more information and exclusive content, follow MTV on Facebook, Instagram and Twitter.

ABOUT MTV

MTV is the leading global youth media brand in 180 countries, reaching 450 million households in nearly 30 different languages across every platform. A unit of Viacom Inc. (NASDAQ: VIAB, VIA), MTV operations span cable and mobile networks, live events, theatrical films and MTV Studios.



SOUTH PARK TO SIMULCAST ON MTV AND MTV2 FOR FIRST TIME





COMEDY CENTRAL’S EMMY® & PEABODY® AWARD WINNING SOUTH PARK TO SIMULCAST ON MTV AND MTV2 FOR FIRST TIME EVER WITH PANDEMIC SPECIAL EVENT
TONIGHT, WEDNESDAY, SEPTEMBER 30TH AT 8:00PM ET/PT

NEW YORK, September 30, 2020 – Comedy Central today announced that MTV and MTV2 will simulcast a one-hour pandemic special event of the Emmy® and Peabody® Award-winning series South Park, which marks the first time ever South Park has been simulcast across ViacomCBS brands. The one hour-long supersized episode titled “The Pandemic Special” premieres tonight, Wednesday, September 30 at 8:00 p.m. ET/PT. Comedy Central will have two encore airings at 9:00 p.m. ET/PT and 10:00 p.m. ET/PT.

South Park finished its 23rd season in December 2019 as the #1 prime comedy in the key demo of P18-49 for the seventh consecutive year, averaging a 1.29 rating for L+3 viewing. South Park also ranked as cable’s top-rated series with M18-34 on Wednesday nights, delivering a strong 1.9 L+3 rating throughout season 23.

Comedy Central, MTV and MTV2 are part of ViacomCBS’ Entertainment & Youth Group portfolio under President Chris McCarthy which includes a rapid expansion into adult animation for Comedy Central. It is driven by the continued success of hits like South Park and highly anticipated reimaginations of some of television’s most iconic animated series in history, including Mike Judge’s Beavis and Butt-Head, Phil Lord, Chris Miller and Bill Lawrence’s Clone High and The Ren & Stimpy Show.

In the hour-long South Park special, Randy comes to terms with his role in the COVID-19 outbreak as the ongoing pandemic presents continued challenges to the citizens of South Park. The kids happily head back to school but nothing resembles the normal that they once knew; not their teachers, not their homeroom, not even Eric Cartman.

Comedy Central’s South Park launched on August 13, 1997. Trey Parker and Matt Stone are the co-creators of South Park. Parker, Stone, Anne Garefino and Frank C. Agnone II are the Executive Producers of the Emmy® and Peabody® Award-winning South Park. Eric Stough, Adrien Beard, Bruce Howell, Jack Shia, Vernon Chatman, Daryl Sancton, Giancarlo Ganziano, John Hansen, David List, Mark Munley, Nate Pellettieri, Greg Postma, Lydia Quidilla, Wonnie Ro, Jenny Shin, Keo Thongkham are Producers. Chris Brion is the Creative Director of South Park Digital Studios. South Park‘s Web site is SouthPark.cc.com.



ViacomCBS Entertainment & Youth Group Announces First Time Directors Program





ViacomCBS Entertainment & Youth Group Announces First Time Directors Program to Develop 50 Original Movies with First Time BIPOC and Women Directors
The deal calls for 50 films across Paramount Network, MTV, Comedy Central and the E&Y portfolio for first time BIPOC filmmakers and women directors to tell diverse stories through the lens of diverse storytellers.
[via press release from MTV]
ViacomCBS Entertainment & Youth Group announces First Time Directors program to develop 50 original movies with first time BIPOC and women directors

Partnering with Angela Bassett, Idris Elba, Salma Hayek, Priyanka Chopra Jonas, John Leguizamo, Eva Longoria and Courtney B. Vance to executive produce through their respective production companies

Movies to premiere on MTV, Comedy Central and Paramount Network and windowed across ViacomCBS global footprint and in Paramount+

NEW YORK, NY (September 23, 2020) – ViacomCBS Entertainment & Youth (E&Y) Group today announced the First Time Directors program with a slew of high-profile executive producer deals with Angela Bassett, Idris Elba, Salma Hayek, Priyanka Chopra Jonas, John Leguizamo, Eva Longoria and Courtney B. Vance and their respective production companies. The deal calls for 50 films across Paramount Network, MTV, Comedy Central and the E&Y portfolio for first time BIPOC filmmakers and women directors to tell diverse stories through the lens of diverse storytellers.

Through its extensive global reach, the E&Y Group is doubling down on its commitment to provide opportunities for the next generation of women and BIPOC filmmakers by partnering with the biggest stars of today to find the biggest stars of tomorrow both in front of and behind the camera.

These A-listers will work closely with E&Y’s President of Content and Chief Creative Officer Nina L. Diaz and her team to identify the directors, match them with inclusive projects and mentor them through the filmmaking process to help bring their stories to a global audience.

Production companies include: Angela Bassett & Courtney B. Vance’s Bassett Vance Productions, Idris Elba’s Green Door Pictures, Salma Hayek’s Ventanarosa Productions, Priyanka Chopra Jonas’ Purple Pebble Pictures, John Leguizamo’s Rebel Productions and Eva Longoria’s UnbelieEVAble Entertainment.

These projects fall under ViacomCBS E&Y Group’s recently launched original movies and limited series division, led by Meghan Hooper White, Executive Vice President and Head of Original Movies and Limited Series. As previously announced, with a focus on maximizing IP and familiar franchises while also creating new IP that speaks to our audience , this new unit will leverage ViacomCBS’ global scale, producing films with partners across the house including CBS, Channel 5, Network 10 and ViacomCBS rebranded streaming service Paramount+ through each brand’s respective filter.

“We are thrilled to partner with these icons of entertainment to cultivate first-time BIPOC and first-time women directors,” said Diaz. “Together, we will give rise to multi-cultural narratives and voices that resonate with audiences around the world.”

Bassett Vance Productions’ Angela Bassett and Courtney B. Vance said: “We are thrilled to embark upon this very important journey with ViacomCBS in telling stories that are representative of communities of people who are often missing from the majority landscape of film and television. It means opening doors for new and fresh voices, both in front of and behind the camera, something that has always been a top priority for us. We look forward to being a part of a growing coalition of directors, producers, actors and writers who will be the change agents at the forefront of a new, multicultural, and more dynamic workforce in this industry.”

“I’m incredibly proud to join a group of such extraordinary talent and welcome this commitment from ViacomCBS to introduce opportunity into their business model. When I set up Green Door one of my core philosophies was to promote and encourage a diversity of ideas from new voices who might otherwise be shut out of the industry establishment. I believe that this is a bold step forward and look forward to working with a new cohort of original storytellers across the ViacomCBS E&Y Group,” said Idris Elba, Green Door Pictures.

Ventanarosa Productions’ Salma Hayek stated: “Jose Tamez and I started Ventanarosa 23 years ago in an effort to create a space where the stories and voices that had been ignored could find a home. It is uplifting that after more than two decades of relentless battles, the entertainment industry is finally entering a new era. Thank you, ViacomCBS, for taking action towards a promising future where everyone gets an opportunity, and every culture gets to tell their stories. We are extremely grateful that you included Ventanarosa Productions in your vision.”

“When I founded Purple Pebble Pictures our mission was clear, to create opportunities where there were few, and to tell global stories for global audiences irrespective of location and language. I am proud to say that we have remained true to that mission since the very first day, always prioritizing content over anything else. Not just the U.S., but the world, is a melting pot of different races, ethnicities, and religions, and the entertainment we consume should reflect the world we actually live in. I am proud to join ViacomCBS Entertainment & Youth Group on this initiative to not only tell diverse stories, but to do so from diverse storytellers,” said Priyanka Chopra Jonas, Purple Pebble Pictures.

Rebel Productions’ John Leguizamo goes on to say: “I am so honored and thrilled to partner up with ViacomCBS E&Y to help diversify the industry and help stop the exclusion of Latinx in Hollywood! We Latinx are 17.5% of the U.S. population and 25% of the U.S. box office, but we’re often fewer than 4% of the faces in front of and behind the camera. We are also painfully absent in the decision makers’ arena with less than 1% of executives. So in brief, our stories are not being told by streamers, networks, or studios. I believe that my collaboration with ViacomCBS E&Y will assure more Latinx talent, writers, directors, directors of photography, and crew will get their opportunities to create and exercise their gifts when they would otherwise be unseen and ignored!”

“The UnbeliEVAble team and I are thrilled to partner with ViacomCBS, specifically their Entertainment & Youth Group, to create and develop diverse and impactful films. We’ve been producing content focused on underrepresented communities for a decade and couldn’t be more excited to join this inaugural group of BIPOC and women directors and production companies to introduce a new generation of viewers to stories worth amplifying,” said Eva Longoria, UnbelieEVAble Entertainment.



MTV’s Iconic “16 and Pregnant” Returns as a Reimagined Docu-Series





MTV’s Iconic “16 and Pregnant” Returns as a Reimagined Docu-Series
The new iteration will follow the unexpected pregnancy journey from multiple perspectives, not just from the young mother.
[via press release from MTV]
MTV’s iconic 16 and Pregnant returns as a reimagined docu-series

New season premieres Tuesday, October 6th at 9PM ET/PT

New York, New York – (September 18, 2020) – MTV announced today that it is bringing back the iconic series 16 and Pregnant, which launched over a decade ago and helped to reduce teen pregnancy to record lows (National Bureau of Economic Research), as a newly reimagined docu-series. The six-episode season premieres on Tuesday, October 6 at 9PM ET/PT on MTV.

The new iteration – part of MTV’s 16 and franchise – will follow the unexpected pregnancy journey from multiple perspectives, not just from the young mother. Intimate video confessionals from members of each family will allow the series to more substantively explore the lives of those impacted by the experience, with honesty and empathy.

When 16 and Pregnant first aired on MTV in 2009, the series forever changed our national dialogue on teen pregnancy, directing countless viewers to It’s Your Sex Life, MTV and the Kaiser Family Foundation’s Peabody and Emmy Award-winning campaign to support young people in making responsible decisions about sexual health. MTV, which has a deep history in shining a light on issues impacting young people and their families, will continue this important conversation in the upcoming season. 16 and Pregnant gave birth to a juggernaut franchise and ratings success with three hit series spanning over the last ten years, “Teen Mom OG,” “Teen Mom 2” and “Teen Mom: Young + Pregnant.”

“More than a decade after 16 and Pregnant played a significant role in bringing the teen pregnancy rate down to record lows, we are sharing the stories of a new generation of young parents and underscoring the impact of an unplanned pregnancy on families – beyond the moms and dads-to-be – by showing authentic and intimate moments with siblings and grandparents-to-be addressing the life change,” said Nina L. Diaz, President and Chief Creative Content Officer, ViacomCBS Entertainment & Youth Group.

MTV recently announced it was expanding its 16 and franchise with 16 and Recovering, an intimate, four-part documentary series that follows the triumphs and challenges of nine students attending Northshore Recovery High School in Beverly, Massachusetts, which was founded to address the rise in adolescent addiction in the midst of the opioid epidemic.

Join in on the conversation using #16andPregnant and follow us on Facebook, Instagram, Twitter, and YouTube.

16 and Pregnant is executive produced for MTV by Morgan J. Freeman and Dia Sokol Savage of Anxious Eleven LLC and Larry Musnik. Benjamin Hurvitz, Jessica Zalkind and Nadim Amiry are executive producers for MTV.

About MTV:

MTV is the leading global youth media brand across every platform with operations that span cable and mobile networks, live events, theatrical films and MTV Studios, a unit focused on developing series for SVOD and linear distribution partners.



ViacomCBS launches Vote For Your Life campaign in partnership with the Ad Council





ViacomCBS launches Vote For Your Life campaign in partnership with the Ad Council

Mass marketing campaign addresses voter registration crisis due to COVID-19 and encourages civic engagement

MTV to pay for ballot application printing and postage for American voters at www.VoteForYourLife.com and www.VoteEarlyDay.org

NEW YORK – (September 17, 2020) – Today, ViacomCBS, in partnership with the Ad Council, is launching Vote For Your Life, a mass voter registration, early voting, and get-out-the-vote campaign crafted to respond to the specific challenges of the 2020 election season. Voter registration is down by as much as 70% in some states, largely affecting Millennials and Gen Z voters aged 18-30. Adding to this registration crisis, the pandemic is making it even more critical for all voters to learn about and take advantage of their options to vote early or absentee.

As part of this campaign and continuing in its legacy of expanding voter access – particularly for young people and first-time voters – MTV is also funding the cost of printing and mailing ballot applications for American voters to select this option at both www.VoteForYourLife.com or www.VoteEarlyDay.org through October 6, which enables voters to receive the applications and return in time. The campaign is designed to lead voters to these tools that make it easy to quickly check their registration status, request a ballot and make a plan to vote early. More voters are interested in voting early by mail or drop box but many are not already familiar with the steps required to vote this way.

With Gen Z (10%) and Millennials (27%) making up a sizable proportion of eligible voters in the 2020 election, it is critical they are engaged in the electoral process. The nonpartisan creative campaign developed by the Entertainment & Youth Group of ViacomCBS features a series of assets developed to connect the urgency of voting with the issues that 18-30 year-olds, primarily Black and Latino audiences, care about. Highlighting jobs, security and justice, the PSA positions participation in the electoral process as an effective way to make an impact on what matters most to young Americans. An additional spot focuses on the issue of mental health. The assets will be available in English and Spanish.

VoteForYourLife.com allows users to quickly and easily check their registration status and take the steps to register, if needed. The hub, which is powered by BallotReady and TurboVote and accessible in English and Spanish (VotaPorTuVida.com) offers clarity around an often confusing and overwhelming process, particularly as many are geographically transient in the time of COVID-19 and provides voters the ability to view or request their ballot, preview the candidates up for election in their district and access resources to make a plan to cast their ballots on and leading up to election day.

“With the pandemic, social injustices, protesting and environmentally caused catastrophes like the wild fires on the West Coast and the hurricanes on the East Coast, our audiences are facing unprecedented and life-wrenching decisions which make the 2020 election so important to their daily lives,” said Chris McCarthy, President, Entertainment & Youth Group, ViacomCBS. “That’s why we’re launching the Vote For Your Life campaign to give them the resources to easily register, check their early voting options, vote safely and as early as possible.”

“The Vote For Your Life platform is urging potential voters to participate in the 2020 election as if their lives depend on it…because they do,” said Lisa Sherman, President and CEO of the Ad Council. “We know that Americans everywhere are passionate about a variety of issues, yet they don’t always see voting as an effective way to make an impact on what matters most to them. With our incredible partners at ViacomCBS, we’re connecting the urgency of voting with the causes people care about and providing them the tools to easily participate in the upcoming election.”

Vote For Your Life joins voter turnout campaigns from across the ViacomCBS brand portfolio, including National Black Voter Day, which is part of BET’s #ReclaimYourVote, and MTV’s +1 the Vote (including the 2020 Prom Challenge and +1 the Polls). ViacomCBS has also been instrumental in spearheading the launch of Vote Early Day, the new national holiday on October 24 that is supported by nearly 1,300 partners to make early voting options more accessible, as well as Power the Polls, a new initiative to recruit the next generation of young and diverse poll workers to combat the nationwide poll worker shortage, which recently reached 425,000 signups.

Vote For Your Life is being carried by all ViacomCBS Entertainment & Youth Brands, as well as CBS, Pluto TV, Simon & Schuster, and AwesomenessTV. The fully integrated campaign will also receive content creation, donated media and social support from partners including: AdTheorent, Audiomack, Broadway Green Alliance, Chegg, GIPHY, GumGum, Philo, Reddit, Religion of Sports Media, TuneIn and Univision. Nonprofit partners CIRCLE, EquisLabs, Florida Rights Restoration Coalition, Millennial Action Project, More in Common, NALEO Educational Fund and the National Black Justice Coalition have also lent their support to Vote For Your Life, providing expertise and further campaign amplification to help spread the messages to targeted audiences across the country.

For more information on the campaign, or to check your registration status, visit VoteForYourLife.com.

About ViacomCBS

ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, CBS All Access, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry’s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.

For more information about ViacomCBS, please visit www.viacomcbs.com and follow @ViacomCBS on social platforms.

The Ad Council

The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don’t Let Friends Drive Drunk. Smokey Bear. Love Has No Labels. Its innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.



ViacomCBS Launches Vote for Your Life Campaign in Partnership with the Ad Council





ViacomCBS Launches Vote for Your Life Campaign in Partnership with the Ad Council
MTV is also funding the cost of printing and mailing ballot applications for American voters to select this option at both www.VoteForYourLife.com or www.VoteEarlyDay.org through October 6.
[via press release from MTV]
ViacomCBS launches Vote For Your Life campaign in partnership with the Ad Council

Mass marketing campaign addresses voter registration crisis due to COVID-19 and encourages civic engagement

MTV to pay for ballot application printing and postage for American voters at www.VoteForYourLife.com and www.VoteEarlyDay.org


NEW YORK – (September 17, 2020) – Today, ViacomCBS, in partnership with the Ad Council, is launching Vote For Your Life, a mass voter registration, early voting, and get-out-the-vote campaign crafted to respond to the specific challenges of the 2020 election season. Voter registration is down by as much as 70% in some states, largely affecting Millennials and Gen Z voters aged 18-30. Adding to this registration crisis, the pandemic is making it even more critical for all voters to learn about and take advantage of their options to vote early or absentee.

As part of this campaign and continuing in its legacy of expanding voter access – particularly for young people and first-time voters – MTV is also funding the cost of printing and mailing ballot applications for American voters to select this option at both www.VoteForYourLife.com or www.VoteEarlyDay.org through October 6, which enables voters to receive the applications and return in time. The campaign is designed to lead voters to these tools that make it easy to quickly check their registration status, request a ballot and make a plan to vote early. More voters are interested in voting early by mail or drop box but many are not already familiar with the steps required to vote this way.

With Gen Z (10%) and Millennials (27%) making up a sizable proportion of eligible voters in the 2020 election, it is critical they are engaged in the electoral process. The nonpartisan creative campaign developed by the Entertainment & Youth Group of ViacomCBS features a series of assets developed to connect the urgency of voting with the issues that 18-30 year-olds, primarily Black and Latino audiences, care about. Highlighting jobs, security and justice, the PSA positions participation in the electoral process as an effective way to make an impact on what matters most to young Americans. An additional spot focuses on the issue of mental health. The assets will be available in English and Spanish.

VoteForYourLife.com allows users to quickly and easily check their registration status and take the steps to register, if needed. The hub, which is powered by BallotReady and TurboVote and accessible in English and Spanish (VotaPorTuVida.com) offers clarity around an often confusing and overwhelming process, particularly as many are geographically transient in the time of COVID-19 and provides voters the ability to view or request their ballot, preview the candidates up for election in their district and access resources to make a plan to cast their ballots on and leading up to election day.

“With the pandemic, social injustices, protesting and environmentally caused catastrophes like the wild fires on the West Coast and the hurricanes on the East Coast, our audiences are facing unprecedented and life-wrenching decisions which make the 2020 election so important to their daily lives,” said Chris McCarthy, President, Entertainment & Youth Group, ViacomCBS. “That’s why we’re launching the Vote For Your Life campaign to give them the resources to easily register, check their early voting options, vote safely and as early as possible.”

“The Vote For Your Life platform is urging potential voters to participate in the 2020 election as if their lives depend on it… because they do,” said Lisa Sherman, President and CEO of the Ad Council. “We know that Americans everywhere are passionate about a variety of issues, yet they don’t always see voting as an effective way to make an impact on what matters most to them. With our incredible partners at ViacomCBS, we’re connecting the urgency of voting with the causes people care about and providing them the tools to easily participate in the upcoming election.”

Vote For Your Life joins voter turnout campaigns from across the ViacomCBS brand portfolio, including National Black Voter Day, which is part of BET’s #ReclaimYourVote, and MTV’s +1 the Vote (including the 2020 Prom Challenge and +1 the Polls). ViacomCBS has also been instrumental in spearheading the launch of Vote Early Day, the new national holiday on October 24 that is supported by nearly 1,300 partners to make early voting options more accessible, as well as Power the Polls, a new initiative to recruit the next generation of young and diverse poll workers to combat the nationwide poll worker shortage, which recently reached 425,000 signups.

Vote For Your Life is being carried by all ViacomCBS Entertainment & Youth Brands, as well as CBS, Pluto TV, Simon & Schuster, and AwesomenessTV. The fully integrated campaign will also receive content creation, donated media and social support from partners including: AdTheorent, Audiomack, Broadway Green Alliance, Chegg, GIPHY, GumGum, Philo, Reddit, Religion of Sports Media, TuneIn and Univision. Nonprofit partners CIRCLE, EquisLabs, Florida Rights Restoration Coalition, Millennial Action Project, More in Common, NALEO Educational Fund and the National Black Justice Coalition have also lent their support to Vote For Your Life, providing expertise and further campaign amplification to help spread the messages to targeted audiences across the country.

For more information on the campaign, or to check your registration status, visit VoteForYourLife.com.

About ViacomCBS

ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, CBS All Access, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry’s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents. For more information about ViacomCBS, please visit www.viacomcbs.com and follow @ViacomCBS on social platforms.

About The Ad Council

The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don’t Let Friends Drive Drunk. Smokey Bear. Love Has No Labels. Its innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.



MTV Announces 2020 “VMAs” Pre-Show Performers





MTV Announces 2020 “VMAs” Pre-Show Performers, Everyday Heroes: Frontline Medical Workers, PUSH Best New Artist finalists and Social Categories:

Chloe x Halle, Jack Harlow, Lewis Capaldi, Tate McRae and Machine Gun Kelly featuring Travis Barker and blackbear, are set to perform during the 2020 “VMAs” Pre-Show airing on Sunday, August 30th at 6:30pm ET/PT. Hosted by Nessa and Jamila Mustafa, the 90-minute event will include jaw-dropping performances, celebrity interviews and coast-to-coast coverage from celebrity correspondents, Kevan Kenney and Travis Mills.

This year’s show will honor “Everyday Heroes: Frontline Medical Workers,” brought to you by EXTRA® Gum, celebrating the best performances by first responders – doctors, nurses, and other frontline medical workers – who kept everyone going with their impromptu and off-the-cuff performances. Nominees include:
Dr. Elvis Francois and Dr. William Robinson – ‘Imagine’
Dr. Nate Wood – ‘Lean On Me’
Jefferson University Hospital’s Swab Squad – ‘Level Up’
Jason ‘Tik Tok Doc’ Campbell
Lori Marie Key – ‘Amazing Grace’
PUSH Best New Artist, presented by Chime Banking: The top three finalists include: Doja Cat, Lewis Capaldi and YUNGBLUD. Fans can vote for their favorite artist by direct messaging @VMAs on Twitter until Friday, August 28th.

Social Categories:
BEST GROUP: Beginning today and for the next 48 hours, fans can vote for “Best Group” by swiping up on MTV’s Instagram Story. Nominees include:
5 Seconds of Summer
The 1975
BLACKPINK
BTS
Chloe x Halle
CNCO
Little Mix
MONSTA X
Now United
twenty one pilots

SONG OF THE SUMMER: Starting Wednesday, August 26th, fans can vote for the “Song Of Summer” in a bracket-style voting on MTV’s Instagram Story. Nominees include:
BLACKPINK “How You Like That”
Cardi B ft. Megan Thee Stallion “WAP”
DaBaby ft. Roddy Ricch “Rockstar”
DJ Khaled ft. Drake “Popstar”
Doja Cat “Say So”
Dua Lipa “Break My Heart”
Harry Styles “Watermelon Sugar”
Jack Harlow “Whats Poppin”
Lil Baby ft. 42 Dugg “We Paid”
Megan Thee Stallion ft. Beyoncé “Savage (Remix)”
Miley Cyrus “Midnight Sky”
Pop Smoke ft. 50 Cent & Roddy Ricch “The Woo”
SAINt JHN “Roses”
Saweetie “Tap In”
Taylor Swift “cardigan”
The Weeknd “Blinding Lights”

Performer Bios:
Chloe x Halle: With their doe eyes and hypnotic harmonies, Chloe x Halle brought a youthful insouciance to R&B with their honeyed melodies and empowering, Black girl magic anthems. Their breakout, Grammy-nominated debut The Kids Are Alright wove bright tales of young adult love, sisterhood and self-acceptance over an adventurous infusion of jazz, indie rock, trap, synth-pop and soul. Chloe x Halle’s music—which they write, arrange, producer and engineer themselves—is uplifting and delightfully enchanting, but the ladies were eager to show a different side of themselves. They are light years away from the child actors we met on the big and small screen before capturing our hearts with impressive YouTube covers of John Legend, Alicia Keys and Beyoncé, who signed them to her Parkwood Entertainment imprint in 2015 and took them on tour. Ungodly Hour is a bold, sleekly produced statement that celebrates “the power and strength of being a woman” with music that’s edgier, darker and sexier than anything Chloe x Halle has done in the past, without sacrificing any of their signature sound. It’s more upbeat than previous releases—a conscious decision from Chloe x Halle, who wanted the album to reflect the fun they had with each other as they laughed and exchanged the stories that provided the framework of the records. The album’s surefire hit, “Do It” (written by Chloe Bailey, Halle Bailey, Victoria Monét and produced by Scott Storch, Vincent Van Den Ende and Anton Kuhl), is an unabashed club record, which is a departure for them but judging from the instant viralness of the dance heavy visual that accompanies the record, the world is ready for this new era of Chloe x Halle. After amassing a cult following with the homegrown music they crafted in their living room (their debut EP Sugar Symphony was released in 2016, followed by a critically acclaimed mixtape The Two of Usin 2017), Chloe x Halle truly took off with 2018’s The Kids Are Alright. The album catapulted the duo to R&B stardom as they were also getting buzz for their roles on the hit Freeform series Grown-ish (the show’s theme song is a standout on The Kids Are Alright and their 2019 singles “Who Knew” and “Thinkin Bout Me” was featured on this past season) and would go on to earn them Grammy nominations for Best New Artist and Best Urban Contemporary Album. Like everyone else, they are navigating life in the time of COVID-19. Had the virus not upended life, Halle would be in London filming Disney’s live action The Little Mermaid, her first major project without her sister. As they step further into adulthood we can expect to see more solo projects from them (Chloe completed filming for Miramax’s supernatural thriller The Georgetown Project before lockdown). Chloe x Halle hope the new music brings a sense of comfort to their fans, especially the young women who look up to them, during these strange times. More than anything, though, they just want to be seen and heard for the women they are now.

Jack Harlow: The 22-year-old, Louisville, Kentucky native has seen a meteoric rise since the release of his 2x-Platinum single “WHATS POPPIN.” Produced by Jetsonmade and Pooh Beatz, “WHATS POPPIN” is poised to be the first of many mainstream hits for the rapper. Inspired by his mom’s love of hip-hop, André 3000, Missy Elliott, Drake, and more icons, the Generation Now/Atlantic Records artist’s journey through hip-hop feels as if it has several start points. We could look to 2015’s Handsome Harlow EP, 2016’s 18 or 2017’s Gazebo mixtapes as the genesis of Harlow finding his voice and starting to define his honey-tongued sound. We could point specifically to his single, “Dark Knight,” which will go down as the first of many watershed moments for Jack Harlow. Too, we could look at 2018 as the true turning point in Jack’s career—the moment he went from stiff to imbued with swagger, releasing Loose to acclaim culminating in a Best Mixtape nomination during the 2019 BET Hip Hop Awards. Growing his profile as prolific, Jack Harlow released Confetti in 2019. Fanfare swirled around Harlow for tracks like the hard-hitting “ROTTEN,” the Bryson Tiller-assisted “THRU THE NIGHT,” and the heartfelt “RIVER ROAD.” Confetti featured Jack Harlow playing DJ, guiding the party with an attractive fervor. Standouts like “WARSAW” and “HEAVY HITTER” showcased Jack’s ability to drawl and sing and produce pristine club-ready smashes. A star with a heart of gold, to celebrate his birthday, Harlow released the Sweet Action EP in March of 2020. Including the massive “WHATS POPPIN” single, Sweet Action featured Jack honing in on his singing and ease of delivery with songs like “2STYLISH” and “OUT FRONT.” In support of Sweet Action and “WHATS POPPIN,” which Harlow performed on The Tonight Show Starring Jimmy Fallon, Harlow enlisted Tory Lanez, DaBaby, and the legendary Lil Wayne to give fresh life to the already undeniable and inescapable hit single, solidifying the song’s spot in the upper half of the top 10 on Billboard’s Hot 100, for most of Summer 2020. Finishing the Summer as strong as he started it, Harlow was revealed as part as this year’s XXL Freshman cover and received a nomination for “Best New Artist” at the 2020 MTV Video Music Awards.

Lewis Capaldi: GRAMMY® Award nominated, multi-platinum Scottish singer-songwriter Lewis Capaldi’s new single “Before You Go” has topped the UK Singles and Irish Singles charts, marking Capaldi’s second No. 1 in the UK and third No. 1 in Ireland. In the U.S. the song is currently in the Top 10 on the Hot 100 Chart and has amassed over one billion streams worldwide. “Before You Go” is the both the most honest and personal song I’ve ever written,” says Capaldi. “It’s about loss, regrets and the fear that we sometimes never understand what someone is going through despite our best want to be everything that person needs.” Capaldi’s breakthrough hit “Someone You Loved” topped the U.K. Official Singles chart for a nearly unprecedented seven weeks, the single held the No. 1 spot on the Billboard Hot 100 for 3 weeks, marking the first No. 1 single from a debut U.K. artist on the tally since February 2016. Capaldi was nominated for a GRAMMY® Award in the prestigious Song of the Year category and the track took Song of the Year honors at the 2020 BRIT Awards where Lewis was also named Best New Artist. “Someone You Loved” is certified Platinum or greater in a total of 18 countries, including the U.S and has over one billion combined global streams on Spotify alone. Capaldi’s debut album, Divinely Uninspired To A Hellish Extent, was the fastest selling U.K. debut of 2019. To date, it has sold over 4 million adjusted albums worldwide and combined global streams are now approaching 10 billion. Capaldi is nominated for the 2020 VMAs in the PUSH Best New Artist category.

Tate McRae: Most recently nominated for PUSH Best New Artist at the 2020 VMA’s, singer/songwriter/dancer Tate McRae’s current single, “you broke me first” has over 110 million streams worldwide and is making its rise up the Top 40 chart. Other tracks, “vicious” ft. Lil Mosey and recent release “don’t be sad” along with “you broke me first” will be featured on her upcoming EP due out this fall. Tate released her debut EP all the things i never said, in January and features her standout tracks “stupid” “tear myself apart,” “all my friends are fake,” and “that way.” The EP has over 350 million streams worldwide and locked her a slot as one of YouTube’s Artist On The Rise.
Machine Gun Kelly: Machine Gun Kelly is a multi-hyphenate talent with an impressive career that started in Cleveland and has made him a globally known star in both music and film. Most recently, in April 2020, he released “Bloody Valentine,” the first single off his forthcoming Tickets to My Downfall album, executive produced by Travis Barker. The two appeared on THE LATE LATE SHOW WITH JAMES CORDEN to perform the song, and the official video starring Megan Fox garnered over 4,000,000 views in under 24 hours. He recently released two more singles off the forthcoming album, “concert for aliens” and “my ex’s best friend” featuring blackbear. He can currently be seen in Netflix’s PROJECT POWER from Henry Joost and Ariel Shulman also starring Jamie Foxx and Joseph Gordon-Levitt which premiered globally August 14, 2020. He burst onto the music scene with the release of his first album Lace Up via EST 19XX/Bad Boy/Interscope Records, which debuted at number two on Billboard’s R&B/Hip-Hop Albums chart. He won “US Artist About to Go Global” at the 2012 MTV EMA’s and MTV’s 2012 “Breaking Woodie” Award. His 2015 sophomore album, General Admission clinched a #1 spot on Billboard’s R&B/Hip-Hop Album charts. His album Hotel Diablo was released July 5, 2019 and was supported by three singles: “Hollywood Whore”, “El Diablo”, and “I Think I’m Okay” (featuring Travis Barker and Yungblud) became a certified Gold Single in December of 2019. In 2017, his album bloom went gold with the album track “Bad Things,” featuring Camila Cabello, selling 8+ million worldwide and was nominated for a 2017 Billboard Music Award and owned the Billboard 100 list for 16+ weeks in 2017. The song has had more than 245m+ streams with a radio audience of 145m, becoming RIAA certified 3x platinum (domestic) and 8x worldwide.



MTV marks National Recovery Month with new limited series 16 and Recovering





MTV marks National Recovery Month with new limited series 16 and Recovering premiering Tuesday, September 1st at 9PM ET/PT

In the tradition of 16 and Pregnant, which was credited with reducing the teen pregnancy rate to record lows, 16 and Recovering follows students at Northshore Recovery High School grappling with addiction against the backdrop of the opioid epidemic

National Institute on Drug Abuse (NIDA) and MTV collaborate to provide information through 16andrecovering.com

New York – August 24, 2020 – Today, MTV announced 16 and Recovering, a brutally honest wake-up call in the tradition of 16 and Pregnant, which helped reduce teen pregnancy to record lows (National Bureau of Economic Research). The four-part docu-series following nine students at Northshore Recovery High School, which was founded to address the rise in adolescent addiction, is from Emmy®-nominated Steve Liss and Regina K. Scully of the Artemis Rising Foundation and premieres on Tuesday, September 1st at 9PM ET/PT to kick off National Recovery Month.

MTV is collaborating with leading experts in recovery and addiction, including the National Institute on Drug Abuse (NIDA), part of the National Institutes of Health, to provide critical information and resources for 16andrecovering.com, a new site that will launch in conjunction with the premiere. This online hub will arm audiences with robust offerings, including a resource guide to foster productive and meaningful conversations around the series, tools for educators to support their students and opportunities for people to get involved at a community level. Additionally, viewers will be able to access information to better understand treatment options and the complexities of the addiction and recovery system.

Northshore Recovery High School is a public high school in Beverly, Massachusetts where teens work to recover from drug addictions while earning their diplomas. Principal and Founder Michelle Lipinski founded the school in order to create a safe and supportive community, while placing a high value on education and accountability.

“As this generation comes of age into a society facing an opioid epidemic, we believe the power of storytelling – and collaboration with experts like NIDA and Michelle – will be a wake-up call for audiences, parents and community to break the stigma, foster empathy and expand access to treatment for young people,” said Chris McCarthy, President of ViacomCBS Entertainment & Youth Group.

“It has been a privilege to earn the trust of Michelle and these remarkable teens who bravely share their journeys and demonstrate such extraordinary resilience as they work to overcome addiction,” said Nina L. Diaz, President and Chief Creative Content Officer, ViacomCBS Entertainment & Youth Group. “We are honored to bring their powerful stories to the forefront.”

“When I opened Recovery High, my goal was to create a community for students to safely recover from addiction,” said Lipinski. “I’m grateful to partner with MTV in order to tell this story of resilience and showcase that recovery is possible with the right community. I hope we can be a model of other schools and communities who are addressing this issue.”

“Principal Michelle Lipinski and the students of Recovery High School instilled their trust in me, granting unprecedented access into their lives and allowing this docu-series to showcase the pain of teenage addiction and the joy of recovery,” said Liss. “I’m grateful that MTV is reviving this franchise with 16 and Recovering and is taking on one of the most critical issues today facing young people and their families.”

In this limited series, audiences will follow students and families’ paths to recovery as they are guided by faculty members – who have gone through their own experiences with addiction – including the heartbreaking loss of life to hopeful early signs of recovery. Further, the students’ experiences provide a window into the complexities of treatment, including healthcare coverage and financial barriers, and the difficulties of navigating the judicial system.

Join in on the conversation using #16andRecovering. To take action and find resources on substance use disorders and emotional health, visit 16andRecovering.com.

16 & Recovering is directed by Liss who executive produced alongside Devin Amar for Scheme Engine, Regina K. Scully and the Artemis Rising Foundation and The LEF Foundation. Lily Neumeyer and Benjamin Hurvitz are executive producers for MTV.

About MTV:

MTV is the leading global youth media brand across every platform with operations that span cable and mobile networks, live events, theatrical films and MTV Studios, a unit focused on developing series for SVOD and linear distribution partners.



MTV Adds The CW Network to 2020 “VMAs” Simulcast





MTV Adds The CW Network to 2020 “VMAs” Simulcast as Iconic Awards Show Pays Homage to New York City on Sunday, August 30th at 8pm ET

MTV Adds The CW Network to 2020 “VMAs” Simulcast as Iconic Awards Show Pays Homage to New York City

on Sunday, August 30th at 8pm ET

New York (August 21, 2020) – MTV announced today that it has added The CW Network to its simulcast of the 2020 “VMAs” on Sunday, August 30 at 8pm ET, making it available to an expanded broadcast audience for the first time. The iconic awards show, which this year will pay homage to New York City and its resilience, will also air across 11 ViacomCBS brands, in addition to The CW, immediately following the 90-minute “VMAs” preshow that will air exclusively on MTV.

Hosted by Keke Palmer, the star-studded awards show will feature performances by Lady Gaga, Ariana Grande, Miley Cyrus, The Weeknd, BTS, Black Eyed Peas, Doja Cat, DaBaby, Maluma, CNCO, among others. Additional performers to be announced at a later date.

In continuing to amplify the spotlight on New York City, MTV will expand this year’s “VMAs” with unprecedented access to the show.