BET Unveils Series of Programming Addressing Systemic Racism





BET Unveils Series of Programming Addressing Systemic Racism, the Violence Faced by Black People in America and the Solutions to Help Move the Country Forward
The first in this series, the BET News special “Justice Now: A BET News Special,” will feature leading African American voices in activism, politics and entertainment.
[via press release from BET]
BET Unveils Series of Programming Addressing Systemic Racism, the Violence Faced by Black People in America and the Solutions to Help Move the Country Forward

The first in this series, the BET News special “Justice Now: A BET News Special,” will feature leading African American voices in activism, politics and entertainment, including a dialogue with George Floyd’s family, former NBA player Stephen Jackson, Senator Cory Booker, singer John Legend, rapper Tip “T.I.” Harris, Pulitzer Prize-winning Journalist Nikole Hannah-Jones, activist Tamika Mallory, NAACP President Derrick Johnson and more.

Justice Now: A BET News Special will be hosted by Marc Lamont Hill

“Justice Now: A BET Town Hall” will give voice to the collective grief, anger, fear, needs, and hopes of our community featuring community leaders and activists sharing their views on the reforms necessary in America’s political system and the importance of voting at state and federal levels

A Presidential Forum to which BET News invites President Donald Trump and Presumptive Democratic Presidential Nominee, Joe Biden, to directly address the concerns of Black America and share their plans to move the country forward

#JusticeNowBET #BETHereForYou

NEW YORK — Today, BET announced a series of programming addressing systemic racism, the violence faced by Black people in America and the solutions to help move the country forward. BET is utilizing its platforms to support the critical need for change in America, as evidenced by the careless murder of George Floyd and the tragic history of systemic and lethal racism and inequality in this country. To that end, over the month of June, BET will air a series of programming specials to provide information, insights and strategies that spark meaningful dialogue and help provide solutions to eradicate the racial inequities plaguing our society.

“We stand in steadfast solidarity with George Floyd’s family, the many victims of racist brutality, and those who are using their voices and platforms to challenge it. There are no easy solutions for these systemic issues of racism, injustice, and trauma. BET is leveraging every platform and resource at our disposal to support and inform our community and help identify strategies and viable solutions in this time of crisis,” said President of BET, Scott Mills. “From in-depth news specials, subject matter expert conversations, interstitials, and round-the-clock coverage on BET.com and social platforms, we are delivering impactful content and resources that speak directly to our viewers. Empowering Black Americans is core to our mission. We are committed to using our unique ability to mobilize our powerful, cross-sector coalition of partners to help drive critical outcomes and amplify leading voices in the Black community.”

The first special airs tonight at 8 PM ET/PT. “Justice Now: A BET News Special,” hosted by Marc Lamont Hill, will feature dialogue with George Floyd’s family, former NBA player Stephen Jackson, Senator Cory Booker, singer John Legend, rapper Tip “T.I.” Harris, Pulitzer Prize-winning Journalist Nikole Hannah-Jones, activist Tamika Mallory, NAACP President Derrick Johnson, Princeton University Department of African American Studies Chairperson Eddie Glaude, Scholar Peniel E. Joseph, Emerald Garner (daughter of Eric Garner), youth activists Michael McDowell and Luis Hernandez and other leading African American voices in activism, politics and entertainment to reflect on the killing of George Floyd, the protests that have ensued and systemic racism that have led us to where are today.

BET News will also produce “Justice Now: A BET Town Hall,” a special virtual telecast that will give voice to the collective grief, anger, fear, needs and hopes of our community and feature community leaders and activists to share their views on the reforms necessary in America’s political and criminal justice systems and the importance of voting at state and federal levels. The panel of experts will also provide tangible solutions for sustainable change. This virtual Town Hall will air later in the week.

Additionally, on the historically significant day of June 19th – Juneteenth – BET will air a powerful BET News PRESIDENTIAL FORUM. President Donald Trump and Presumptive Democratic Presidential Nominee, Joe Biden, have been invited to face Black America for the first time on national television to address their concerns. Each interviewed individually will be asked to address a range of critical issues, including the institutional racism that has led to disparities in housing, health, income and the law enforcement and criminal justice systems. They will be asked to provide their specific plans to improve these issues and move America forward.

In addition, on this day, BET will present a day-long array of inspirational programming to lift both mind and spirit, curated films along with special programming that speaks to the African American unrelenting journey to freedom in America.

Programming Schedule*

TUESDAY, JUNE 2ND

6:00 PM

FINDING JUSTICE (Stand Your Ground)

From executive producers Dwayne Johnson, Dany Garcia and David Leepson, this compelling docuseries tells the powerful stories of heroes, leaders, advocates and change agents in African American communities across America as they uncover injustices and fight to bring healing and change. With the grit and edge of investigative journalism and the profound heart of a powerful documentary, each episode delivers a riveting look at the faces of change in Black America.

7:00 PM

FINDING JUSTICE (Police Brutality)

8:00 PM

“JUSTICE NOW A BET NEWS SPECIAL” – Hosted by Marc Lamont Hill, this BET primetime News special will feature dialogue with leading African American voices in activism, politics and entertainment to reflect on the killing of George Floyd and the protests that have ensued. “A BET News Special Justice Now” will air Today, June 2 at 8 PM ET/PT on BET.

9:00 PM

BET will again go to “black” for 8 mins and 46 seconds in honor of George Floyd and the countless others who have died due to racism and injustice.

9:09 PM

FINDING JUSTICE (Police Brutality) (Encore in progress)

10:00 PM

“JUSTICE NOW: A BET NEWS SPECIAL” (Encore)

11:00 PM – 2:00 AM

“COPWATCH: AMERICA” EPS 101 – 104

“Copwatch America” a riveting docuseries taking a provocative and compelling look into the men and women on the front lines battling injustice at the hands of those sworn to protect. The series follows citizen-whistleblowers who have taken up a daily fight to protect their community’s lives and rights and keep law enforcement abuses of power in check.

*All Times ET/PT

For more information go to www.bet.com and follow us @bet across all social platforms to engage in this timely discussion. The hashtags for this slate are #JusticeNowBET and #BETHereForYou.

ABOUT BET

BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.



BET+ Announces June 4 Launch Date for New Comedy Series “All the Way Black”





BET+ Announces June 4 Launch Date for New Comedy Series “All the Way Black” Hosted by Comedian Chris Spencer
Rich in nostalgia, half-hour episodes string together clips that focus on a theme and are punctuated by hilarious color commentary of iconic moments in black pop culture from the ’70s, ’80s and ’90s.
[via press release from BET]
BET+ ANNOUNCES JUNE 4 LAUNCH DATE FOR NEW COMEDY SERIES “ALL THE WAY BLACK” HOSTED BY COMEDIAN CHRIS SPENCER

Guest appearances by TV personality Kevin Frazier, Actress LisaRaye McCoy, Actor Affion Crockett, Comedians Donnell Rawlings, Slink Johnson, Torrei Hart, Alex Thomas, Tony Baker, Arnez J. and more!

——-

#AllTheWayBlack

NEW YORK, NY | May 28, 2020 – Today, BET+ announces that its new comedy series ALL THE WAY BLACK, hosted by actor/comedian Chris Spencer (@therealchrisspencer), will launch exclusively on the streaming service Thursday, June 4 across all platforms. Viewers can binge the first half of the season on 6/4, with the second half being released at a later date. Rich in nostalgia, half-hour episodes string together clips that focus on a theme and are punctuated by hilarious color commentary of iconic moments in black pop culture from the ’70s, ’80s and ’90s. This season boasts a bevy of guest appearances including Kevin Frazier (@kevinfrazier), Donnell Rawlings (@donnellrawlings), SlinkJohnson (@slinkjohnson), LisaRaye McCoy (@threallraye1), Affion Crockett (@affioncrockett), Tony Baker (@tonybakercomedy), Torrei Hart (@torreihart), Alex Thomas (@funnymanalexthomas), Walter Emanuel Jones (@walterejones), Arnez J. (@arnezjcomedy), Chaunte Wayans (@cwayans), Red Grant(@redgrant), Pretty Ricki (msprettyricki), Flex Alexander (@FlexAforreal) and more!

EP101 – IT’S MY HOUSE: Rules, rules, rules – there are a lot of them when growing up black. Let’s revisit the most memorable black household do’s and don’ts from when we were kids.

EP102 – DON’T PLAY YASELF: Double Dutch down memory lane as we reminisce on the beloved games from our childhood; playing the Dozens, dominoes, Uno, spades and many more.

EP103 – HOT CHOCOLATE: Get ready to swoon over the finest baes and hot boys from back in the day. Celebrities like Prince, Halle, Wesley, Pam and Naomi sizzle in this episode dedicated to black beauty.

EP104 – IT TAKES A VILLAGE: Grab some popcorn, a little Kool-Aid and adjust that antennae on your tube as we explore the evolution of the Black family sitcom.

EP105 – HAIR WE GO Y’ALL: Afros and cornrows, high tops and hair weaves… we celebrate the hairstyles that flex the creativity and love for our hair.

EP106 – MUST BE THE MONEY: From “The Juice” to “Air Jordan” this episode spotlights the sports stars who paved the way for today’s big money celebrity endorsements and catchiest ad campaigns.

ALL THE WAY BLACK is produced by the Nacelle Company; Brian Volk-Weiss, Cisco Henson, Royale Watkins, Robin Henry and Ben Frost serve as executive producers. All episodes are directed by Brian Volk-Weiss, Devon Shepard, Kris Simms and Royal Watkins.

To binge ALL THE WAY BLACK, sign up for a free 7-day trial at www.bet.plus. Follow @betplus on social media and join the conversation using the hashtag #AllTheWayBlack.

###

ABOUT BET+

BET+ is a premium online streaming service with exclusive originals and thousands of TV episodes and movies from the best Black creators. A joint venture between BET Networks and Tyler Perry Studios, BET+ allows users to stream Black culture including hit movies, TV shows, stand-up comedy, award shows, and specials, all in one place, commercial free. The new service from BET Networks, a subsidiary of ViacomCBS Inc., is the official home of Tyler Perry’s film, TV and stage works. The ad-free subscription video-on-demand service also provides users with access to original content from the likes of Will Packer, Tracy Oliver and many more. Visit BET.com/BETPlus to learn more.

ABOUT THE NACELLE COMPANY

Founded by Brian Volk Weiss, The Nacelle Company develops, produces, and distributes feature and documentary films as well as TV shows – both scripted and unscripted. Nacelle’s vast array of partnerships include: Netflix, Amazon, Disney +, HBO, Discovery, BET+, A&E Networks, Hulu, Viacom, and many more. The Nacelle Company has produced the hit Netflix docu-series, The Movies That Made Us, and The Toys That Made Us, as well as Behind The Attraction for Disney +, Sony’s Mad About You reboot, Netflix’s How To Fix A Drug Scandal, CW’s Discontinued, Netflix’s Kevin Hart’s Guide To Black History, Down To Earth with Zac Efron, All The Way Black for BET+, and Grant for The History Channel.



The BET Awards Continues with Annual Show Set to Air Sunday June 28, 2020 at 8 pm ET





The “BET Awards” – The Biggest Celebration of Black Culture & Entertainment – Continues with Annual Show Set to Air Sunday June 28, 2020 at 8 pm ET
“The BET Awards are a seminal event – the biggest celebration of Black culture, Black accomplishment, Black excellence, and Black potential,” said Scott Mills.
[via press release from BET]
The “BET AWARDS,” – The Biggest Celebration of Black Culture & Entertainment – Continues With Annual Show Set to Air Sunday June 28, 2020 at 8 pm ET

The BET Experience, the Three-Day Event Before The “BET AWARDS,” Will Return in 2021

———-

#BETAWARDS

NEW YORK — BET announces today plans to move forward with The “BET Awards” 2020, which will celebrate the brightest stars across music, television, film, sports, and philanthropy on Sunday, June 28, 2020, at 8 pm ET. Using an array of innovative techniques and artist-generated content, the show will continue, allowing the audience to join in a celebration of black love, joy, pride, and power with an all-star lineup taking to TV’s biggest stage. 2020 marks both the 20th anniversary of the awards and BET’s 40th anniversary. This year’s show will continue the rich history of providing fans with those special, not to be missed moments. The official “BET Awards” 2020 nominations to be announced on a later date.

“The BET Awards are a seminal event – the biggest celebration of Black culture, Black accomplishment, Black excellence, and Black potential,” said Scott Mills, President of BET. “Our community, and the many millions who love Black culture, look to the BET Awards for signature moments of enrichment, entertainment and empowerment. Recognizing the unique role the BET Awards plays for so many, and the challenging times we find ourselves in, we know it was more important than ever to deliver the BET Awards in 2020.”

“At BET, we place the health and safety of attendees, staff, vendors, and partners first, which is why the biggest night in black entertainment will go on implementing this innovative production direction,” said Connie Orlando, EVP Specials, Music Programming & Music Strategy at BET. “For the past twenty years, The BET Awards have paid homage to all things now and relevant. Despite the challenges of today, we will deliver a show filled with larger than life, inspiring, empowering and entertaining moments, which have shown the magic of our culture for over two decades.”

Connie Orlando, EVP Specials, Music Programming & Music Strategy at BET will oversee The “BET Awards” 2020 and serve as Executive Producer along with Jesse Collins, CEO of Jesse Collins Entertainment.

Due to the current global health crisis and pandemic of COVID-19, BET’s three-day event that leads up to the “BET Awards,” the BET Experience, will not move forward as scheduled on June 25-27. The BET Experience will return in 2021. All VIP packages sold to date will be available for a refund. More information is available at BET.com/Experience.

BET will continue to provide updates to our valued viewers regarding any new developments.

For the latest “BET AWARDS” 2020 news and updates, please visit BET.com/Awards.

ABOUT BET

BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

ABOUT “BET AWARDS”

The “BET Awards” is one of the most-watched awards shows on cable television according to the Nielsen Company. The “BET Awards” franchise remains as the #1 program in cable TV history among African-Americans, and it is BET’s #1 telecast every year. It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.

ABOUT JESSE COLLINS ENTERTAINMENT

Jesse Collins Entertainment (JCE) is a full-service television and film production company founded by entertainment industry veteran, NAACP Image(R) Award winner and Emmy(R) Award nominee Jesse Collins. For more than a decade, the company has played an integral role in producing some of television’s most memorable moments in music entertainment. JCE produced the critically acclaimed biopic The New Edition Story, the story on the boy band that aired as a 3-part mini-series and posted record ratings for BET and attracted nearly 30 million viewers. It was followed by The Bobby Brown Story, which chronicled the talented but troubled singer’s exit from the popular ’80s boy band through his solo success, and was the highest rated non-tentpole program on the network since The New Edition Story. The next mini-series for JCE is Uptown, a 3-part original scripted miniseries for BET that will chronicle the story of producer Andre Harrell’s iconic record label, Uptown Records. The company’s current scripted TV series is American Soul, the story about the struggle to make the dream of Soul Train, the first nationally-syndicated Black music show, come true. It ended its first season as the #1 new cable scripted drama for African Americans 18-49 and its second season made its debut on BET in May 2020. Previously, JCE produced BET’s hit TV series Real Husbands of Hollywood starring Kevin Hart that ran for 5 seasons. On the unscripted side, JCE produces annual live specials – the BET Awards, Soul Train Awards and the BET Hip Hop Awards. Past credits include Black Girls Rock!, UNCF’s An Evening of Stars, ABFF Honors, BET Honors, Love & Happiness: An Obama Farewell, VH1’s Dear Mama, HBO’s Amanda Seales I Be Knowin;’ Netflix’s Def Comedy Jam 25 and Leslie Jones: Time Machine. JCE’s game shows include VH1’s Hip Hop Squares with Ice Cube and CMT’s Nashville Squares. Its music competition series on BET, Sunday Best is now in its 10th season and Netflix’s Rhythm & Flow featuring judges Tip “T.I.” Harris, Cardi B and Chance the Rapper will soon begin production on its second season that will air in 2021. Collins is also a producer for The Grammy Awards. He was on Billboard’s R&B/Hip-Hop 100 Power Players list, has been featured on the cover of Vibe magazine and in numerous publications including Ebony magazine’s Power 100 issue. Go to http://www.jessecollinsent.com/ for more information on the company.

Follow us @BET_PR AND @BETAWARDS



BET Greenlights Second Seasons for Hit Scripted Series “Tyler Perry’s The Oval”





BET Greenlights Second Seasons for Hit Scripted Series “Tyler Perry’s The Oval” and “Tyler Perry’s Sistas”
Production of the original drama is slated to start at Tyler Perry Studios on July 8, with premiere dates for both series forthcoming.
[via press release from BET]
BET Greenlights Second Seasons for Hit Scripted Series “Tyler Perry’s The Oval” and “Tyler Perry’s Sistas”

NEW YORK — Today, BET announced second season pick-ups of original dramas “Tyler Perry’s The Oval” and “Tyler Perry’s Sistas” from Tyler Perry. The two series hold top spots as the #1 and #2 as new scripted cable series, respectively, for general market P18-49 & P2+*. Production of the original drama is slated to start at Tyler Perry Studios on July 8, with premiere dates for both series forthcoming.

“We are excited to continue our partnership with Tyler Perry and for the renewals of our two Wednesday night programming staples, ‘The Oval’ and ‘Sistas.’ BET is committed to investing in quality programming from top industry power players and giving viewers more of the content they love and expect from the brand across our platforms,” said Scott Mills, President of BET.

The series renewals land as BET Networks premieres the new half-hour original comedy, “Tyler Perry’s Bruh” on BET+. Perry’s second original series on the premium streaming service follows four longtime friends as they navigate life and relationships through the strength of their brother-like bond. In a society where relationships between men of color are often misjudged and misrepresented, the series embraces male vulnerability versus hypermasculinity. “Tyler Perry’s Bruh” joins Mr. Perry’s first series on the service, “Tyler Perry’s Ruthless,” a spin-off of the hit television series “Tyler Perry’s The Oval.” Streaming now on BET+, “Tyler Perry’s Ruthless” tells the riveting story of a woman named Ruth, who kidnaps her young daughter to join her in the dark underworld of a fanatical religious cult. New episodes of “Tyler Perry’s Bruh” and “Tyler Perry’s Ruthless” launch every Thursday on BET+.

About “Tyler Perry’s The Oval” Season One

“Tyler Perry’s The Oval,” tells the story of a family placed in the White House by people of power while also highlighting the personal side and everyday lives of the staff who run the inner workings of the nation’s most iconic residence. “Tyler Perry’s The Oval” stars Ed Quinn, Kron Moore, Javon Johnson, Ptosha Storey, Vaughn Hebron, Teesha Renee, Paige Hurd, Daniel Croix Henderson, Lodric Collins, Ciera Payton, Walter Fauntleroy, Taja V. Simpson, Brad Benedict, Travis Cure, and Matthew Law.

About “Tyler Perry’s Sistas” Season One

“Tyler Perry’s Sistas,” follows a group of single black females as they navigate their “complicated love life,” careers and friendship through the ups-and-downs of living in a modern world of social media and unrealistic relationship goals. The one-hour drama takes viewers on a roller coaster ride of emotions and hilarious moments that are the epitome of #squadgoals. “Tyler Perry’s Sistas” stars KJ Smith, Mignon Von, Ebony Obsidian, Novi Brown, DeVale Ellis, Chido Nwokocha, Anthony Dalton, Brian Jordan Jr., and Kevin Walton.

For more information, viewers can log on to BET.com and join the conversation on social media by using the hashtags #TheOvalOnBET and #SistasOnBET on all social platforms.

“Tyler Perry’s The Oval” and “Tyler Perry’s Sistas” are executive produced, directed, and written by Tyler Perry. Michelle Sneed will also serve as Executive Producer of the series for Tyler Perry Studios.

*Source: Nielsen Live + SD, Premieres airing M-Sun 7p-12a, 9/30/19-4/26/20, excluding sports, kids, news, rankings on impressions (000), 2+ telecast min.

ABOUT BET

BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

ABOUT TYLER PERRY STUDIOS

Tyler Perry Studios is a state-of-the-art film and television production facility founded in 2006 by actor, producer, filmmaker, playwright, and philanthropist Tyler Perry. Located in Atlanta, Georgia on the historic grounds of the former Fort McPherson army base, the new 330-acre campus is one of the largest production studios in the country. It boasts a variety of shooting locations including 40 buildings on the national register of historic places, 12 purpose-built sound stages, 200 acres of green space and an expansive backlot



1.6 Million Total Viewers Tuned in to the Epic Season Finale of “Tyler Perry’s Sistas”





1.6 Million Total Viewers Tuned in to the Epic Season Finale of “Tyler Perry’s Sistas”; 1.3 Million Total Viewers Tuned in to the Irreverent Season Finale of “Boomerang”
BET further spins the numbers for Wednesday, April 29.

[via press release from BET]
1.6 MILLION TOTAL VIEWERS TUNED IN TO THE EPIC SEASON FINALE OF “TYLER PERRY’S SISTAS”
“Tyler Perry’s Sistas” WAS THE #1 Program in its timeslot (9 -10 PM) for African Americans
P18-49, 25-54, and P2+ FOR BROADCAST AND CABLE “TYLER PERRY’S SISTAS” LOGGED DOUBLE-DIGIT RATINGS LIFT +58%
New York, NY – May 5, 2020 – BET’s winning lineup continues to gather the masses with acclaimed original series “Tyler Perry’s Sistas” delivering 1.6 Million Total viewers P2+ during last Wednesday’s premiere (simulcast across BET and BET Her on 4/29/20)*. “Tyler Perry’s Sistas” was the #1 program in its timeslot (9p-10p) for African Americans P18-49, 25-54, and P2+. The finale episode logged double-digit-L+3 ratings lift vs. Live + Same Day numbers, +58%.
For “Tyler Perry’s Sistas”

Episode #125 premiere telecast (Live + 3): .953 P18-49 rating, 1.6 M total viewers P2+ (Simulcast across BET and BET Her); .865 P18-49 rating, and 1.4 M total viewers P2+ (on BET alone).
“Tyler Perry’s Sistas” season finale grew +58% in Live + 3 (Adults 18-49).
“Tyler Perry’s Sistas” was #1 Program in its timeslot (9p-10p) for African Americans P18-49, 25-54, and P2+.

The critics have spoken:
“Tyler Perry has created yet another space for Black women to shine” – Essence
“shows like ‘Sistas’ is arguably proof that we’ve managed to break barriers” – MadameNoire.com
“Tyler Perry’s Sistas” follows a group of single black women as they navigate their “complicated love life,” careers and friendship through the ups-and-downs of living in a modern world of social media and unrealistic relationship goals. The one-hour drama takes viewers on a roller coaster ride of emotions and hilarious moments that are the epitome of #squadgoals. “Tyler Perry’s Sistas” stars KJ Smith, Mignon Von, Ebony Obsidian, Novi Brown, DeVale Ellis, Chido Nwokocha, Anthony Dalton, Brian Jordan Jr., and Kevin Walton. Stream season 1 now on the BET NOW app and On Demand. #SistasOnBET
Source: Nielsen Sistas premiere ratings 4/29/20 | Simulcast ratings calculated by sum of average impressions on BET & BET Her based on BET coverage universe | Ranking for night/timeslot claims based on Live+SD | *Cumulative sum of average impressions across Sistas premiere telecasts on BET & BET Her

ABOUT BET
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
1.3 MILLION TOTAL VIEWERS TUNED IN TO THE IRREVERENT SEASON FINALE OF “BOOMERANG”

“BOOMERANG,” EXECUTIVE PRODUCED BY LENA WAITHE AND HALLE BERRY, DELIVERED ITS HIGHEST RATED EPISODE IN THE SEASON
LED BY DIME DAVIS AND ANGELI MILLAN, “BOOMERANG” SEASON TWO GREW ITS AUDIENCE BY +22% VERSUS ITS INAUGURAL SEASON
THE SEASON FINALE LOGGED DOUBLE-DIGIT RATINGS LIFTS +32% (Episode #207) AND +36% (Episode # 208)
New York, NY – May 5, 2020 – BET’s winning lineup continues to gather the masses with acclaimed original series “Boomerang” from Lena Waithe delivering 1.3 Million total viewers P2+ during last Wednesday’s premiere (simulcast across BET and BET Her on 4/29/20)*. “Boomerang” episode #207 delivered its highest-rated episode in the season. The final two episodes of the series also logged double-digits-L+3 ratings lift vs. their Live + Same Day numbers, +32% (Episode #207), and +36% (Episode #208). Executive produced by Waithe and Halle Berry, “Boomerang” Season two also grew its audience by +22% from Season one in L+3 (Adults 18-49).
For the series return, two women of color took the helm as co-showrunners: Dime Davis (A Black Lady Sketch Show, The Chi, Boomerang S1) and Angeli Millan (The Cleveland Show, Us and Them, The Muppets). The entire season was directed exclusively by women of color, with Dime Davis returning to the director’s chair for half of the season.

For “Boomerang”:
Episode #207 premiere telecast (Live + 3): .457 P18-49 rating, 741 K total viewers P2+ (Simulcast across BET and BET Her); .417 P18-49 rating, and 667 K total viewers P2+ (on BET alone).
Episode #207 delivered the highest-rated episode in the season.
Episode #208 premiere telecast (Live + 3): .405 P18-49 rating, 609 K total P2+ (Simulcast across BET and BET Her); .360 P18-49 rating, and 540K total viewers P2+ (on BET alone).
The critics have spoken:
“sharply detailed, a relatable portrait of young friendship” – The Hollywood Reporter
“the epitome of Millennial cool” – IndieWire
“it feels authentic and relevant” – Shadow and Act
“Boomerang” is a half-hour subversive, smart, serialized comedy, fueled by romance, friendship, gender politics, love and of course, sex. Starring Brittany Inge, Tetona Jackson, Leland Martin, Lala Milan, Tequan Richmond, and RJ Walker, the series follows a group of childhood friends who are looking to make their own mark in the world… all while navigating their feelings for each other. Stream season 1 and 2 now on the BET NOW app and On Demand. #BoomerangOnBET
Source: Nielsen Boomerang premiere ratings 4/29/20 | Simulcast ratings calculated by sum of average impressions on BET & BET Her based on BET coverage universe | Ranking for night/timeslot claims based on Live+SD | *Cumulative sum of average impressions across Boomerang premiere telecasts on BET & BET Her

ABOUT BET
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.



“American Soul” Returns for Season Two Wednesday, May 27





BET’s Critically Acclaimed Scripted Series “American Soul” Returns for Season Two Wednesday, May 27 at 10 PM ET/PT
The new season features dynamic guest stars portraying some of the most prolific musicians and visionaries of the era.

[via press release from BET]
BET’s Critically Acclaimed Scripted Series “AMERICAN SOUL” Returns for Season Two Wednesday, May 27 at 10 PM ET/PT
NEW YORK — Today, BET announces “AMERICAN SOUL” season two will premiere on Wednesday, May 27 at 10 PM ET/PT. Inspired by the personal trials and professional successes of a young, ambitious and troubled impresario Don Cornelius, the period drama picks up two years later in 1975. As Don becomes a rising star, he continues to manage an assortment of spectacular talent that comes to his show, a complicated family life, failing personal health, and perhaps most importantly, his ego. The eight-episode season of “AMERICAN SOUL” features a cast of multi-talented actors including Sinqua Walls who plays a young Don Cornelius. Series regulars also include Kelly Price, Jason Dirden, Iantha Richardson, Katlyn Nichol, and Christopher Jefferson.
The new season features dynamic guest stars portraying some of the most prolific musicians and visionaries of the era. Big Boi (Grammy(R) Award-winning rapper, “Idlewild”), Ledisi (Grammy(R) Award-nominated artist, “Selma”), Melanie Fiona (Grammy(R) Award-winning singer) Demetria McKinney (“House of Payne”), London Brown (“Ballers”), Darius McCrary (“Family Matters,” “Transformers”), Tone Bell (“Little,” “Fam”) Yung Joc (“Love & Hip Hop: Atlanta”), D.C. Young Fly (“Wild N ‘Out,” “The New Edition Story”), Christopher B. Duncan (“Black Lightning”), Kearran Giovanni (“Major Crimes,” “Black Lightning”), Alex Ball (“NCIS”) and Hudson Thames (“Malibu Country”) will lend their talents throughout the season.
“AMERICAN SOUL” Season Two Trailer:

“AMERICAN SOUL” BTS Package:

Produced by Jesse Collins Entertainment, season two of “AMERICAN SOUL” is executive produced by Jesse Collins, Jonathan Prince, Tony Cornelius, and Judith McCreary. McCreary also serves as the series showrunner.
For more information about “AMERICAN SOUL” visit the network’s official show page at BET.com, and join the conversation on social @BET #AmericanSoulBET.
About BET
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation’s leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa, and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
ABOUT JESSE COLLINS ENTERTAINMENT
Jesse Collins Entertainment (JCE) is a full service television and film production company founded by entertainment industry veteran, NAACP Image(R) Award winner and Emmy(R) Award nominee Jesse Collins. For more than a decade, the company has played an integral role in producing some of television’s most memorable moments in music entertainment. JCE produced the critically acclaimed biopic The New Edition Story, the story on the boy band that aired as a 3-part mini-series and posted record ratings for BET and attracted nearly 30 million viewers. It was followed by The Bobby Brown Story, which chronicled the talented but troubled singer’s exit from the popular ’80s boy band through his solo success, and was the highest rated non-tentpole program on the network since The New Edition Story. The next mini-series for JCE is Uptown, a 3-part original scripted miniseries for BET that will chronicle the story of producer Andre Harrell’s iconic record label, Uptown Records. The company’s current scripted TV series is American Soul, the story about the struggle to make the dream of Soul Train, the first nationally-syndicated Black music show, come true. It ended its first season as the #1 new cable scripted drama for African Americans 18-49 and its second season debuts in May 2020. Previously, JCE produced BET’s hit TV series Real Husbands of Hollywood starring Kevin Hart that ran for 5 seasons. On the unscripted side, JCE produces annual live specials – the BET Awards, Soul Train Awards and the BET Hip Hop Awards. Past credits include Black Girls Rock!, UNCF’s An Evening of Stars, ABFF Honors, BET Honors, Love & Happiness: An Obama Farewell, VH1’s Dear Mama, HBO’s Amanda Seales I Be Knowin;’ Netflix’s Def Comedy Jam 25 and Leslie Jones: Time Machine. JCE’s game shows include VH1’s Hip Hop Squares with Ice Cube and CMT’s Nashville Squares. Its music competition series on BET, Sunday Best is now in its 10th season and Netflix’s Rhythm & Flow featuring judges Tip “T.I.” Harris, Cardi B and Chance the Rapper will soon begin production on its second season that will air in 2021. Collins is also a producer for The Grammy Awards. He was on Billboard’s R&B/Hip-Hop 100 Power Players list, has been featured on the cover of Vibe magazine and in numerous publications including Ebony magazine’s Power 100 issue. Go to http://www.jessecollinsent.com/ for more information on the company.



BET+ and Tyler Perry Studios Set May 7 Launch Date for New Comedy Series, “Tyler Perry’s Bruh”





BET+ and Tyler Perry Studios Set May 7 Launch Date for New Comedy Series, “Tyler Perry’s Bruh”
The first three episodes of the 24-episode season will be available to stream at launch, with a new episode dropping each subsequent week.

[via press release from BET]
BET+ AND TYLER PERRY STUDIOS SET MAY 7 LAUNCH DATE FOR NEW COMEDY SERIES, “TYLER PERRY’S BRUH”

New York, NY – Today, BET+ and Tyler Perry Studios announced that the new original series TYLER PERRY’S BRUH will launch on Thursday, May 7 exclusively across all platforms. The first three episodes of the 24-episode season will be available to stream at launch, with a new episode dropping each subsequent week. Perry’s second original series for BET+, the dramedy follows four longtime friends as they navigate life and relationships through the strength of their brother-like bond. In a society where relationships between men of color are often misjudged and misrepresented, TYLER PERRY’S BRUH, embraces male vulnerability versus hypermasculinity. See the official trailer for TYLER PERRY’S BRUH here.
“Bruh,” a slang term made popular by Black-Greek culture, refers to a friend so close they are more like a brother. For John, Tom, Mike and Bill, no expression could characterize their camaraderie more accurately. Whether fulfilling career dreams or finding love, these four college buddies now in their 30’s find themselves learning to stand on their own two feet, while leaning on each other for support and guidance. Sometimes their love is tough and their honesty brutal, but they manage to see each other through every scenario with levity and laughter.
The cast of TYLER PERRY’S BRUH stars Barry Brewer as Jonathan “John” Watts, Mahdi Cocci as Tom Brooks, Phillip Mullings Jr as Mike Alexander and Monti Washington as Bill Frazier. Additional cast includes Chandra Currelley as Alice Watts (John’s mother), Candice Renée as Regina (the ex-girlfriend that Bill wants back), and Alyssa Goss as Pamela (a casual girlfriend of Mike).
TYLER PERRY’S BRUH is executive produced, written, and directed by Tyler Perry. Michelle Sneed also serves as Executive Producer of the series for Tyler Perry Studios.
For more on TYLER PERRY’S BRUH, go to www.betpressroom.com. Follow us on social media platforms @betplus, and join the conversation using the hashtag #TylerPerryBruh.
# # #
ABOUT BET+
BET+ is a premium online streaming service with exclusive originals and thousands of TV episodes and movies from the best Black creators. A joint venture between BET Networks and Tyler Perry Studios, BET+ allows users to stream Black culture including, hit movies, TV shows, stand-up comedy, award shows, and specials, all in one place, commercial-free. The new service from BET Networks, a subsidiary of ViacomCBS Inc., is the official home of Tyler Perry’s film, TV and stage works. The ad-free subscription video-on-demand service also provides users with access to original content from the likes of Will Packer, Tracy Oliver and many more. Visit BET.com/BETPlus to learn more.
ABOUT TYLER PERRY STUDIOS
Tyler Perry Studios is a state-of-the-art film and television production facility founded in 2006 by actor, producer, filmmaker, playwright, and philanthropist Tyler Perry. Located in Atlanta, Georgia on the historic grounds of the former Fort McPherson army base, the new 330-acre campus is one of the largest production studios in the country. It boasts a variety of shooting locations including 40 buildings on the national register of historic places, 12 purpose-built sound stages, 200 acres of green space and an expansive backlot.



BET+ Adds New Procedural Drama “Diggstown” to Its Ever-Expanding Line-Up of Originals





BET+ Adds New Procedural Drama “Diggstown” to Its Ever-Expanding Line-Up of Originals
The six-part series follows Marcie Diggs, played by Vinessa Antoine, a star corporate lawyer who, after her beloved aunt commits suicide following a malicious prosecution, decides to reconsider her priorities.

[via press release from BET]
BET+ ADDS NEW PROCEDURAL DRAMA “DIGGSTOWN” TO ITS EVER-EXPANDING LINE-UP OF ORIGINALS
Starring Vinessa Antoine “Diggstown” is available to stream Today, April 23, only on BET+
NEW YORK, NY – April 23, 2020 — Today, BET+ announces new series “DIGGSTOWN” has been added to its roster of original programming. The six-part series follows Marcie Diggs, played by Vinessa Antoine (General Hospital, Being Erica), a star corporate lawyer who, after her beloved aunt commits suicide following a malicious prosecution, decides to reconsider her priorities. Set in the gritty arena of a legal aid office in Dartmouth, Nova Scotia, the team of lawyers that Marcie works with are a curious band of do-gooders, cynics, and scrappers – messy souls struggling to keep personal disappointment and demons out of their practice. They work directly in the community to find justice for their diverse clients, exploring issues of racism, poverty, and gender bias. Marcie is driven by one thing – to never again allow innocent lives to be destroyed by the justice system. The BET+ original “DIGGSTOWN” is streaming now on BET+ (@BETplus).
Created by Floyd Kane (Across the Line), “DIGGSTOWN” continues the mission of BET+ to bring rich, multi-faceted stories that span the full spectrum of the Black experience and showcases the expansion of its library of originals. Joining Antoine is a star-studded cast including Natasha Henstridge (Species), C. David Johnson (Street Legal), Stacey Farber (Grace and Frankie), Brandon Oakes (Arctic Air), Shailene Garnett (Shadowhunters: The Mortal Instruments), Tim Rozon (Wynonna Earp), and Dwain Murphy (Titans).
“DIGGSTOWN” is co-produced by Circle Blue Entertainment and Freddie Films. Floyd Kane is creator, executive producer, and showrunner, and Amos Adetuyi (Jean of the Jones), Brenda Greenberg (Being Erica) and Todd Berger (Wynonna Earp) are executive producers. Kelly Makin (Saving Hope) is the pilot director, and executive producer. “DIGGSTOWN” is produced in association with CBC. The deal was brokered by Rosanna Canonigo, Global Television and Digital Distribution, Entertainment One (eOne). The international television rights for “DIGGSTOWN” are handled by eOne.
ABOUT BET+
BET+ is a premium online streaming service with exclusive originals and thousands of TV episodes and movies from the best Black creators. A joint venture between BET Networks and Tyler Perry Studios, BET+ allows users to stream Black culture including, hit movies, TV shows, stand-up comedy, award shows, and specials, all in one place, commercial free. The new service from BET Networks, a subsidiary of Viacom Inc., is the official home of Tyler Perry’s film, TV and stage works. The ad-free subscription video-on-demand service also provides users with access to original content from the likes of Will Packer, Tracy Oliver and many more. Visit BET.com/BETPlus to learn more.



“Saving Our Selves: A BET COVID-19 Relief Effort” Special Set to Air on Wednesday, April 22, 2020 at 8 PM EDT





Anthony Anderson Joins Kelly Rowland, Terrence J, and Regina Hall as Host of “Saving Our Selves: A BET COVID-19 Relief Effort” Special Set to Air on Wednesday, April 22, 2020 at 8 PM EDT
Tiffany Haddish, Idris Elba, Ciara, Don Cheadle, Mike Epps, Deon Cole, Angela Rye, Dr. Rheeda Walker, Charlamagne Tha God, Symone D. Sanders, DJ Khaled and Chance The Rapper are among those slated to appear.

[via press release from BET]
Anthony Anderson Joins Kelly Rowland, Terrence J, and Regina Hall as Host of “SAVING OUR SELVES: A BET COVID-19 RELIEF EFFORT” Special Set to Air on Wednesday, April 22, 2020 at 8 PM EDT
Performances by Alicia Keys, John Legend, Usher, Jhene Aiko, Chloe X Halle, CeeLo Green, H.E.R., Ella Mai, Jermaine Dupri, Ludacris, Swae Lee, Tyrese Gibson, Buju Banton, DJ D-Nice, SiR, D Smoke and Charlie Wilson
Gospel Performance by Kirk Franklin, Fantasia, Jonathan McReynolds, Kelly Price, Tasha Cobbs, Le’Andria Johnson and Melvin Crispell III
———-
Additional Appearances by Tiffany Haddish, Idris Elba, Ciara, Don Cheadle, Mike Epps, Deon Cole, Angela Rye, Dr. Rheeda Walker, Charlamagne Tha God, Symone D. Sanders, DJ Khaled and Chance The Rapper
———-
Special to Simulcast Across BET, BET HER, BET International Channels and to Over-the-Air Broadcast Viewers via Bounce
———-
BET Has Partnered with United Way to Create a Relief Fund to Receive Financial Donations That Will Be Disbursed to Local Charities That Provide Food and Emergency Assistance to Those Who Need Help Most
For More Information Visit BET.com/COVID19
———-
#BETCOVIDRELIEF
NEW YORK — Today BET announces comedian and actor Anthony Anderson as the fourth host of the upcoming “SAVING OUR SELVES: A BET COVID-19 RELIEF EFFORT,” special. Anderson joins stars Kelly Rowland, Terrence J, and Regina Hall as host for the two-hour special broadcast. “SAVING OUR SELVES: A BET COVID-19 RELIEF EFFORT,” is set to air on Wednesday, April 22, 2020 at 8 PM EDT.
Performances include Alicia Keys with a special tribute to New York City, and a Gospel moment with Kirk Franklin featuring Fantasia, Jonathan McReynolds, Kelly Price, Tasha Cobbs, Le’Andria Johnson, and Melvin Crispell III. Exclusive performances by John Legend, Usher, Jhene Aiko, Chloe X Halle, CeeLo Green, H.E.R., Ella Mai, Jermaine Dupri, Ludacris, Swae Lee, Tyrese Gibson, Buju Banton, DJ D-Nice, SiR, D Smoke, and Charlie Wilson.
Additional celebrity guest appearances will include Tiffany Haddish, Idris Elba, Ciara, Don Cheadle, Mike Epps, Deon Cole, Angela Rye, Dr. Rheeda Walker, Charlamagne Tha God, Symone D. Sanders, DJ Khaled and Chance The Rapper.
Expanding the reach of the telecast, BET will simulcast the special across BET and BET Her domestically, as well as their channels internationally bringing awareness to over 90 million homes. Additionally, BET will join forces with Bounce to help expand the audience to include free, over-the-air broadcast viewers with Bounce simulcasting “SAVING OUR SELVES: A BET COVID-19 RELIEF EFFORT.”
Addressing the communities around the world, a global check-in segment for “BET SAVING OUR SELVES: COVID-19 RELIEF EFFORT” will highlight how various regions around the globe are coping through COVID-19. BET Breaks’ International talent Nomalanga (South Africa), Flora Coquerel (France), and Jourdan Riane (UK) will report on how the pandemic is affecting their countries. British Hip Hop Artists behind the viral “Don’t Rush” social media challenge, Young T and Bugsy, and Idris Elba’s wife, Sabrina Elba, will make appearances as well. Internationally, the show will be broadcast on Saturday, April 25 in the UK at 9:00 pm BST, Korea at 9:00 pm KST, Africa at 6:00 pm CAT, and France at 10:30 pm CEDT.
The focus of the initiatives is to combat the racial disparities of the COVID-19 pandemic. Recent findings have shown that Black Americans are being disproportionately harmed by the health and financial devastation wrought by the COVID-19 pandemic. BET, in partnership with the NAACP, United Way Worldwide, leaders in the African American creative, civil rights and business communities will provide critical financial, educational and community support directly to the African Americans hardest hit by this crisis. Corporate brand donors who have generously contributed to the fund include Procter & Gamble, Unilever, Toyota, Salesforce, McDonald’s, AARP, Pine-Sol(R), Morgan Stanley, TJ Maxx, Weight Watchers, and NBA.
You can now donate to the fund online via BET.com or by texting BETGives to 51555. More information on BET’s partnership with UWW and additional extensions of our relief efforts are forthcoming. For further details, please visit BET.com/COVID19.
About BET
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation’s leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa, and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
About United Way
United Way fights for the health, education and financial stability of every person in every community. Supported by 2.9 million volunteers, 9.8 million donors worldwide and $4.7 billion raised every year, United Way is the world’s largest privately-funded nonprofit. We’re engaged in 1,800 communities across more than 40 countries and territories worldwide to create sustainable solutions to the challenges facing our communities. United Way partners include global, national and local businesses, nonprofits, government, civic and faith-based organizations, along with educators, labor leaders, health providers, senior citizens, students and more. For more information about United Way, please visit UnitedWay.org. Follow us on Twitter: @UnitedWay and #LiveUnited.
About BOUNCE
Bounce (@bouncetv) is the popular multi-platform entertainment network targeting African Americans, with programming seen over-the-air, on cable, on DISH channel 359, over-the-top on Roku(R), on mobile devices via the Bounce and Brown Sugar apps and on the web via BounceTV.com. Bounce features a programming mix of original series and movies, off-network series, theatrical motion pictures, specials, live sports and events and more. Bounce is part of The E.W. Scripps Company (NASDAQ: SSP).



BET Rallies to Support Communities of Color Most Impacted By COVID-19 Pandemic





BET Rallies to Support Communities of Color Most Impacted By COVID-19 Pandemic with New Television Special, Relief Fund, Digital News Programs, and Community Partnerships
The “Saving Our Selves: A BET COVID-19 Relief Effort” broadcast special, will air on Wednesday, April 22 at 8:00/7:00c.

[via press release from BET]

BET Rallies to Support Communities of Color Most Impacted By COVID-19 Pandemic With New Television Special, Relief Fund, Digital News Programs, and Community Partnerships

———-

“Saving Our Selves: A BET COVID-19 Relief Effort,” Special Co-Hosted by Kelly Rowland, Terrence J, and Regina Hall, Set to Air On Wednesday, April 22, 2020 At 8 PM EDT

Special Guests for the Special Include DJ Khaled, Charlie Wilson, Chance the Rapper, Kirk Franklin, Fantasia, Melvin Crispell III and Many More

———-

BET Has Partnered With United Way to Create a Relief Fund to Receive Financial Donations That Will Be Disbursed to Local Charities That Provide Food and Emergency Assistance to Those Who Need Help Most

———-

#BETCOVIDRELIEF

NEW YORK — Today, BET announces an array of high impact initiatives to support communities of color impacted by the COVID-19 pandemic. Black Americans are being disproportionately harmed by the health and financial devastation wrought by the COVID-19 pandemic. BET, in partnership with the NAACP, United Way Worldwide, leaders in the African American creative, civil rights and business communities will provide critical financial, educational and community support directly to the African Americans hardest hit by this crisis.

These initiatives include the “Saving Our Selves: A BET COVID-19 Relief Effort” broadcast special; the creation of a relief fund in partnership with United Way Worldwide to assist people of color most impacted by this health and financial crisis, and our support of the NAACP’s Town Hall Series.

For 40 years, BET has been rooted in a legacy of helping afflicted communities of color, raising $12 million for Katrina victims and millions more for Haiti earthquake victims. In response to the COVID-19 pandemic, BET will use their global platform to provide critical educational and financial resources directly related to the African American community.

“The COVID-19 pandemic is savagely compounding the profound health and financial vulnerabilities many Black Americans face. Every day, there are new reports of how this pandemic is killing African Americans at much higher rates than other communities,” said Scott Mills, President of BET. “BET is using all of our resources – our capital, our media platforms, our relationships with the creative community, sponsors, businesses and charitable organizations to support our community in this time of crisis.”

The “Saving Our Selves: A BET COVID-19 Relief Effort” broadcast special, will air on Wednesday, April 22nd at 8 pm EDT. The special, co-hosted by Grammy Award-Winning singer and actress Kelly Rowland, TV personality Terrence J, and actress Regina Hall; will feature virtual appearances and musical performances from some of the biggest names in music and entertainment as they share tips on how to manage, cope and help during the COVID-19 pandemic crisis. Celebrity guest appearances and performances will include DJ Khaled, Charlie Wilson, Chance the Rapper, Kirk Franklin, Fantasia, Melvin Crispell III, and many more. The special will give up-to-date information and drive viewers to needed resources during this unprecedented time. In partnership with United Way, proceeds are being donated to African American communities severely impacted by COVID-19.

“Our goal for this special is to come together in a collective spirit of strength, community and hope. As we unite in harmony and compassion, through the collective healing power of music, comedy and entertainment, we can bring restoration and inspire the world that our brighter days are ahead,” said Connie Orlando, EVP Specials, Music Programming & Music Strategy at BET.

Connie Orlando, EVP Specials, Music Programming & Music Strategy at BET will serve as Executive Producer for the “Saving Our Selves: A BET COVID-19 Relief Effort” broadcast special along with Jesse Collins, CEO of Jesse Collins Entertainment.

To support these initiatives, BET has established a COVID-19 relief fund in partnership with United Way Worldwide to support African Americans that have been severely impacted by the COVID-19 pandemic. United Way, the largest private funder of human services in the U.S., has a presence in 95% of communities across the country, and has, for more than 130 years, mobilized the caring power of the community to advance the common good. United Way is unparalleled in its power to convene local partners, providers and resources to address the needs of vulnerable communities on the ground.

Financial donations from the joint fund will allow United Way to disburse resources to local organizations under United Ways in New York City, Atlanta, New Orleans, Detroit and Chicago, regions that have been most impacted by this crisis. There are long-term plans to expand these resources to other markets going forward. In particular, United Way will be supporting families in crisis who are experiencing food insecurity and are in need of emergency assistance.

“United Way is deeply embedded in communities across our country, and our ‘local-ness’ means we know the needs on the ground and how to get the right kind of help to those who need it most,” said Stan Little, Chief Experience Officer of United Way. “We look forward to partnering with BET to bring much-needed relief and long-term recovery to already vulnerable communities that are being hit especially hard because of the COVID-19 pandemic.”

BET is also providing resources and content on COVID-19 across multiple digital platforms including a four-part virtual town hall series in partnership with the NAACP. On Wednesday, April 8, at 8 PM ET/ 5 PM PT, “Unmasked: A COVID-19 Virtual Town Hall Series Powered by NAACP & BET” will stream on NAACP.org and focus on how the pandemic is affecting African Americans and what steps the community can take to build an action plan for positive change. The first town hall will focus on the health, emotional, economic toll, congressional response and how activists can apply pressure to ensure legislation is equitable. Additionally, BET.com is reporting daily on what the African American community needs to know about COVID-19, and how it is impacting our lives.

You can donate to the fund beginning Friday, April 10th. More information on BET’s partnership with UWW and additional extensions of our relief efforts are forthcoming. For further details, please visit BET.com.

About BET

BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation’s leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa, and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

About United Way

United Way fights for the health, education and financial stability of every person in every community. Supported by 2.9 million volunteers, 9.8 million donors worldwide and $4.7 billion raised every year, United Way is the world’s largest privately funded nonprofit. We’re engaged in 1,800 communities across more than 40 countries and territories worldwide to create sustainable solutions to the challenges facing our communities. United Way partners include global, national and local businesses, nonprofits, government, civic and faith-based organizations, along with educators, labor leaders, health providers, senior citizens, students and more. For more information about United Way, please visit UnitedWay.org. Follow us on Twitter: @UnitedWay and #LiveUnited.

About NAACP

Founded in 1909, the NAACP is the nation’s oldest and largest nonpartisan civil rights organization. Its members throughout the United States and the world are the premier advocates for civil rights in their communities. You can read more about the NAACP’s work and our six “Game Changer” issue areas at naacp.org.