DATELINE IS THE #1 MOST-WATCHED NEWSMAGAZINE FOR THE 2021-2022 BROADCAST SEASON WITH OVER 127 MILLION TOTAL VIEWERS ACROSS ALL OF TV
For 3rd Quarter, ‘Dateline’ Friday Tops ABC’s ‘20/20’ By Double Digits in Key Demos
PLUS: ‘Dateline’ Launches New Podcast ‘Internal Affairs’ Today, Click Here to Subscribe
September 20, 2022 – Dateline is the #1 most-watched newsmagazine and true-crime franchise across all of TV for the 2021-2022 broadcast season with over 127.3 million total viewers, according to Nielsen Media Research. Additionally, over 133 billion minutes of Dateline were consumed across TV and digital platforms, which includes NBC, cable and broadcast syndication and Peacock’s Dateline 24/7 channel. This marked an increase of +24% compared to last season. Across digital, Dateline marked its strongest season with more than 30 million video views, up +50% vs. last year.
Dateline’s chart-topping showcast delivered its strongest broadcast season ever with more than 335 million total downloads, up +24% in year-over-year measurements. The showcast, which features broadcasts as podcast episodes, also received 2 million downloads on average per episode.
For the 3rd quarter, Dateline is also the #1 Friday newsmagazine in the key demos. Among the A25-54 demo, Dateline averages 626,000 viewers, topping 20/20 by +14% (+76,000). The broadcast notches 408,000 A18-49 viewers, leading 20/20 by +12% (+43,000). Across digital, Dateline’s monthly video views were up more than +40% versus the same quarter last year.
This past year, Dateline debuted three new chart-topping original podcasts, celebrated its 30th anniversary, premiered Dateline: The Last Day on Peacock and launched Dateline Premium, an all-new Apple Podcasts subscription offering true crime fans 400+ hours of ad-free listening, early access to episodes and exclusive bonus content. Dateline Premium subscribers received early access ahead of today’s debut of Internal Affairs, a new six-episode podcast from Dateline correspondent Josh Mankiewicz.
2021-2022 Broadcast Season
TV Reach Source: Nielsen, Most Current, total viewers for all telecasts across broadcast, licensing, and syndication, 75% unification, 1-minute qualifier. Latest data for 9/20/2021-9/16/2022 as of 9/19/2022. Dateline ranks ahead of 20/20, 60 Minutes, 48 Hours, and Frontline. TV & Digital Platform Source TV Data: Nielsen, Most Current, total viewers for all telecasts across broadcast, licensing, and syndication. First- and third-party sources for minutes across various owned and partner platforms. Latest data for 9/20/2021-9/16/2022 as of 9/19/2022. Digital Source: Adobe Analytics, DAVD & Partner Portals (YouTube, Facebook, Yahoo & AOL)
3rd Quarter 2022
Show Name Net MC
DATELINE-FRI NBC 408 626 2,503
20/20-FRI ABC 365 550 2,741
Source for Dateline Fridays: Nielsen, L+7 Most Current, 9/20/2021-9/16/2022, regular titles only, excluding repeats, specials, and retitles. Digital Source: Adobe Analytics, DAVD & Partner Portals (YouTube, Facebook, Yahoo & AOL)
Dateline NBC is the longest-running series in NBC primetime history and is in its 31st season. Dateline is anchored by Lester Holt and features correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 9 p.m. ET/8 p.m. CT, Dateline also airs across NBC, cable and in broadcast syndication, with hundreds of hours available to stream on Peacock’s Dateline 24/7 channel. The newsmagazine also reaches millions through its #1 podcasts, including The Thing About Pam and its showcast. David Corvo is the senior executive producer and Liz Cole is the executive producer.