HGTV Scores Ratings Success with Season Premieres of “Ugliest House in America” and “Renovation Island” on Sunday, July 24
“Renovation Island” delivered a .64 L3 rating among P25-54 and a .86 L3 rating among W25-54 during its season premiere.
[via press release from HGTV]
HGTV SCORES RATINGS SUCCESS WITH SEASON PREMIERES OF ‘UGLIEST HOUSE IN AMERICA: UGLY IN PARADISE’ AND ‘RENOVATION ISLAND’ ON SUNDAY, JULY 24
New York [July 29, 2022] Attracting more than 5.6 million primetime viewers on Sunday, July 24, HGTV delivered strong ratings performances with two highly anticipated season premieres – Ugliest House in America: Ugly in Paradise at 8 and 8:30 p.m. ET/PT and Renovation Island at 9 p.m. ET/PT.
Kicking off the night with back-to-back premieres, Ugliest House in America: Ugly in Paradise, which stars comedian and actress Retta as she tours hideous homes across the U.S., delivered a .57 live plus three day rating among P25-54 and a .74 live plus three day rating among W25-54, both of which outpaced the series’ season one premiere in January. It also brought in upscale viewers, garnering a .52 L3 rating among P25-54 and a .61 L3 rating among upscale W25-54. In addition, Ugliest House in America: Ugly in Paradise ranked as a top 5 cable premiere with P25-54, W25-54, upscale W25-54 and upscale M25-54 in the timeslot.
At 9 p.m. ET/PT, Renovation Island, which follows Bryan and Sarah Baeumler and their kids taking on their next major renovation project, delivered a .64 L3 rating among P25-54 and a .86 L3 rating among W25-54 during its season premiere. Upscale audiences also tuned-in, netting a .69 L3 rating among upscale P25-54 and a .88 L3 rating among upscale W25-54. It also ranked as a top 5 non-sports cable premiere with P25-54, W25-54, upscale P25-54 and upscale W25-54 in the 9-10 p.m. timeslot.
“Take the immensely funny and cool Retta in Ugliest House in America: Ugly in Paradise, add the aspirational adventures of the Baeumler family in Renovation Island, and you get ratings gold on Sunday nights,” said Jane Latman, president, Home & Food Content and Streaming. “It’s an unbeatable lineup that millions of people love to watch.”
HGTV’s digital platforms saw impressive fan engagement with content supporting both series, delivering more than 595K video views across the net’s Facebook, Twitter, Instagram and TikTok accounts and more than 172K page views on HGTV.com.
The full first season of Ugliest House in America and two previous seasons of Renovation Island are available to stream on discovery+. Fans also can connect with both series on HGTV’s digital platforms by visiting HGTV.com and by following @HGTV, #UgliestHouseinAmerica and #RenovationIsland on Facebook, Twitter, Instagram and TikTok. In addition, fans can interact with Retta (@unforettable) and the Baeumlers (@bryanbaeumler and @sarahbaeumler) on Instagram.
Ugliest House in America is produced by Big Fish Entertainment.
Renovation Island is produced by Si Entertainment.
HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to 78 million U.S. households; a website, HGTV.com, that attracts an average of 9.7 million people each month; a social footprint of 27 million; HGTV Magazine, a monthly publication that reaches more than one million readers; and exclusive collections of home-oriented products through the HGTV Home(R) consumer products line. HGTV content also is available on discovery+, the definitive non-fiction, real life subscription streaming service available on most mobile and connected TV devices.
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