CBS NEWS AND THE WEATHER CHANNEL ANNOUNCE EXPANSIVE CONTENT AND TECHNOLOGY PARTNERSHIP
Groundbreaking Collaboration Showcases Cutting-Edge “Virtual Forecasts,” Live Shots Across the Country and Investigative Climate Reporting for “CBS Mornings,” “CBS Saturday Morning,” “CBS Evening News with Norah O’Donnell” and the CBS News Streaming Network
ATLANTA – March 28, 2022 – CBS News and The Weather Channel television network, the #1 source for weather news and information, today announced a new content collaboration that will bring enhanced weather and climate reporting to CBS News viewers across the world. This new partnership combines the expertise and technology of two award-winning news organizations to provide viewers with leading in-depth weather reporting and immersive storytelling.
The Weather Channel’s multiple Emmy Award-winning Immersive Mixed Reality (IMR) technology will provide the audience a “Virtual View” into American communities’ weather conditions. By deploying HDR, 360° cameras, camera tracking and the “Unreal Engine, Zero Density Reality Hub,” the IMR technology allows viewers to visualize future weather forecasts – to see how snow, rain, floods or tornadoes can affect a community before the conditions arrive. The reports originate from the Weather Channel’s headquarters in Atlanta, Ga. The partnership also draws upon live reporting from meteorologists Stephanie Abrams, Jim Cantore and Mike Bettes, as well as the entire Weather Channel meteorological and newsgathering team.
The Weather Channel’s reports will be featured during CBS News’ award-winning morning and evening newscasts, CBS MORNINGS, CBS SATURDAY MORNING and CBS EVENING NEWS with NORAH O’DONNELL. The CBS News Streaming Network, CBS News’ 24/7 digital streaming news service, will also showcase regular reports from the Weather Channel. The CBS News investigative team and the Weather Channel’s meteorological and newsgathering teams will also partner on special investigative climate reports. This collaboration brings together two powerhouse brands to deliver audiences innovative weather reporting, trusted severe weather coverage, and investigative reporting on the environment.
“By bringing together CBS News and the Weather Channel’s weather teams and virtual view technology, we will not only be able to forecast the weather but show viewers what it’s really going to look like,” said Neeraj Khemlani, president and co-head of CBS News and Stations. “This is a holistic partnership that brings together the scale of both companies’ reporting teams, technologies and audiences. In addition to the virtual forecasts and live reporting, we will also collaborate on field reporting and pair our investigative teams to expand our environmental investigative efforts. Together we will deliver deeper coverage of one of the most important stories of our time – the impact of the climate on the communities we live in.”
“This year, the Weather Channel celebrates its 40th anniversary, and there’s never been a more important time to provide viewers cutting-edge visual presentations and compelling storytelling about our weather,” said Byron Allen, founder, chairman and CEO of the Weather Channel’s parent company, Allen Media Group.“This new collaboration is designed to offer the CBS News audience the most innovative weather reporting, as well as greater reach for the Weather Channel’s brand. CBS News and the Weather Channel will work closely together to explore and investigate issues related to climate and our environment.”
Video can be found here: https://www.cbsnews.com/news/weather-channel-partnership/.
About the Weather Channel
Since its launch 40 years ago, the Weather Channel television network has become the top-rated and most widely distributed weather network in America. The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. With trusted meteorologists who analyze, forecast and report the weather, its expertise is unrivaled. In 2018, the Ipsos poll ranked the Weather Channel as the most trusted name in news media and in 2021 and 2019, the Weather Channel won Emmy Awards for its innovative Immersive Mixed Reality technology which is changing the standard in weather presentation. For 11 years in a row (2011 – 2021), Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.” For more information visit: www.weathergroup.com.
About CBS News and Stations
CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O’DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network, CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. CBS News’ streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as CBSNews.com and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today’s digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.