HALLMARK CHANNEL ‘SLEIGHS’ THE COMPETITION ON OPENING WEEKEND
OF ‘COUNTDOWN TO CHRISTMAS’, BECOMING #1 ON CABLE
FOR THE ENTIRE WEEK IN TOTAL DAY AND PRIMETIME
Together with Hallmark Movies & Mysteries’ ‘Miracles of Christmas’, Crown Media
Delivered 2 of the 3 Top Entertainment Cable Networks for the Weekend
Holiday Opening Weekend on Both Networks Reached
16 Million Unduplicated Total Viewers, Driving Record-Breaking Traffic
NEW YORK – October 27, 2020 – The “Countdown to Christmas” has begun on Hallmark Channel and millions of viewers tuned in this past weekend for some much-needed holiday cheer. The network’s Saturday and Sunday night original holiday movie premieres, “Jingle Bell Bride” and “Chateau Christmas” respectively, together averaged a 2.8 Household rating, 2.7 million Total Viewers, and 397,000 Women 25-54, catapulting Hallmark Channel to become the #1 entertainment cable network of the week in Total Day and in Primetime among Households, Women 18+, and Total Viewers. The network far surpassed the nearest holiday programming competitor over the weekend by a staggering 177% among Women 25-54 and 202% among Women 18-49. Further, viewers have been flocking to HallmarkChannel.com this month to find all the latest programming information, additional content from fan-favorite network stars, and more, bringing in a 96% increase in page views for the month of October-to-date versus 2019.
Together with flagship sister network Hallmark Movies & Mysteries’ ‘Miracles of Christmas’ Saturday and Sunday night original movie premieres, “Christmas Tree Lane” and “Deliver by Christmas”, both networks reached a combined total of nearly 16 million unduplicated Total Viewers from Friday through Sunday. Additionally, Hallmark Channel and Hallmark Movies & Mysteries delivered 2 of the Top 3 entertainment cable networks for the weekend among Households and Women 18+.
“I commend Michelle Vicary, Randy Pope, and their entire team for all of the hard work and dedication that went into bringing viewers an entirely new selection of original holiday stories, especially during a year of such uncertainty” said Crown Media’s President & CEO, Wonya Lucas. “At a time when people need some holiday magic more than ever, our ‘Countdown to Christmas’ and ‘Miracles of Christmas’ programming events promise to provide fans with festive, feel good content all season long.”
Key Nielsen Highlights (L+SD) – Hallmark Channel
Saturday, October 24 – “Jingle Bell Bride”
Averaged a 2.8 Household rating, 2.7 million Total Viewers, and 403,000 Women 25-54
Propelled Hallmark Channel to be the highest-rated and most-watched entertainment cable network of the week in Total Day and in Primetime among Households, Women 18+, and Total Viewers
Ranked as the #1 most-watched entertainment cable program of the week among Women 18+
Reached nearly 3.8 million unduplicated Total Viewers
Sunday, October 25 – “Chateau Christmas”
Averaged a 2.8 Household rating, 2.7 million Total Viewers, and 392,000 Women 25-54
Boosted Hallmark Channel to be the highest-rated and most-watched entertainment cable network of the week in Total Day and in Primetime among Households, Women 18+, and Total Viewers
Ranked as the highest-rated and most-watched entertainment cable program of the week among Households
Reached over 3.8 million unduplicated Total Viewers
Source: Nielsen L+SD, excluding news and sports (10/19/2020-10/25/2020). Combined network unduplicated P2+ audience reach from 10/23-10/25/20, 6 min qualifier.